Marketing and International Retailing Essay Example | Topics and Well Written Essays - 4500 words

Marketing and International Retailing - Essay Example 64), and that certain iue relating to corporate ocial reponibility are placed within the ame trategic context a, for example, pricing and continuity of upply. In the year ahead, retail trategit are likely to focu increaed attention on the election of appropriate partner organization (Wrigley, 1994, pp. 6-7; Lowe and Wrigley, 1996; Morganoky, 1997, p. 369; Martin et al., 1998, p. 14) and put in place appropriate leaderhip model to enure that interaction between individual throughout the partnerhip manifet itelf in buine deciion which in turn reult in a utainable competitive advantage being achieved and maintained. Thi mean that manager need to: A regard cutomer retention in particular, taff in each of the partner organization will in future need to be more pro-active in promoting the concept of cutomer relationhip management, which i underpinned by a clearly defined et of organizational value. A well crafted relationhip marketing trategy will help to enure that long-term, quality-baed relationhip are developed with taff in partner organization throughout the marketing channel (Grant, 1991, p. 45; Juttner and Peck, 1998). The adoption of thi approach will link marketing policy to human reource management policy, and attention will be focued on the co-ordination and flow of information among taff, between function and facilitate, and on the promotion of inter-organizational interaction (Cepede, 1995, pp. 251-2; Platt and Yeung, 2000). Furthermore, retail marketing planner and manager need to adopt a reflective approach to marketing deciion-making, and thi mean engaging more with marketing academic in order that a critical evaluation can be made of marketing policy and trategy related deciion. The reult hould be the development of marketing knowledge. New inight generated can be converted into new theoretical approache (Burton, 2005, p. 11). The outcome hould prove beneficial by advancing marketing theory, linking it to practice, and explaining development in current area of tudy uch a cutomer relationhip management (Baker, 2003). That aid, it i a quetion worthy of cloe conideration whether or not all thi can be achieved without a more holitic appreciation of what marketing intelligence repreent. An anwer will be offered during the coure of the paper. Firt, however, attention will be turned to what contitute a cutomer-driven international trategy, to the matter of developing long-term relationhip, and to the building of long-term partnerhip arrangement. Thee are conidered to be the key factor to be conidered when deviing a retailing trategy. Cutomer-Driven International trategie The focu on international trategy i not intended to exclude conideration of dometic trategy, but rather reflect the reality of twenty-firt century retailing and the focu of many of the other author whoe work i reviewed. That increaingly dynamic buine environment force manager to implement change, poibly through incremental adaptation and, when neceary, experimentation. Marketing manager therefore need to be aware of how intelligence gathered from the external and internal

HRM- BMW Essay Example | Topics and Well Written Essays - 250 words

HRM- BMW - Essay Example BMW’s move shows that management is not the lone representative of a business; it is bigger than that- there are lessons to be learned and given from and by everyone involved. A cohesive business is a successful one, and a company can only be cohesive when all levels of employees believe that they can speak up and make a difference. The more people who can get involved in the process, the more it will be an accurate reflection of the company and community’s true set of standards and complementary goals. #3 I believe that both employees and managers would think the new policy is fair. The only potential obstacle may be that employees or the public might see the move as a calculated response to media pressure due to recent corporate scandals involving inflated executive bonuses. However, as the case states, â€Å"BMW has been discussing its compensation practices for months, and claims its announcement has nothing to do with a larger debate about public accountability of executives† (BusinessWeek, 2011). The linked bonus program shows a link between management and employees in the company, and an expansion of vertical communication that will, I believe, make the line workers feel more valued and responsible, thus increasing their productivity as well as their company loyalty. REFERENCE BusinessWeek Case (2011).

Project Risk and Procurement Management Essay Example | Topics and Well Written Essays - 2500 words

Project Risk and Procurement Management - Essay Example The study investigates global catalogue facility in IBM that supports strategies aimed at offering IBM innovative catalogue solution for indirect purchases while supporting all teams in need of catalogue functionality. Issue at hand Procurement teams face challenges as well as opportunities from the increased competition, accelerated globalization and growth of services as essential differentiators in the marketplace, it is essential for organizations have to reassess their prevailing strategy and constantly validate its efficiency based on current and expected future business environment. At the core of IBM’s integrated supply chain is its global procurement’s value coming from its people and technologies that secure goods as well as service in support of internal partners and external clients in development and delivery of quality products and offerings (Williams, Lueg & LeMay 2008). IBM’s global supply chain involves a large number of suppliers is used to addr ess every product and service offering the company produces. Devising supply chain of this dimension and complexity while attaining end-to-end perceptibility and total incorporation is not a small task. Collaboration with suppliers and business partners remains crucial for the company in today’s business because it enables communication in the supply chain and ensures that suppliers are agile and responsive. Currently, the company’s supply chain is complex and functions much like a multi-point network configuration with movement of goods, processes and communications essential to the network (Baraldi 2008). Concept of supply chain management Supply chain management in the past few decades became extremely essential to companies operating in the competitive global marketplace. Although there are many definitions on the concept of supply chain, supply chain entails the context in which goods, services and information flow from the supplier to the end user; however, in re cent past supply chain expanded to include flow in the opposite direction. Therefore, supply chain management entail effective and efficient supervision of the supply chain and relationships between parties taking place in the chain. The significance of supply chain management is often associated with benefits it offers to organizations in the chain because it offer benefits like decreased costs, boosts revenue, increases satisfaction in customers and improves delivery and product or service quality. The benefits arise from various factors associated with supply chain management like information sharing, coordination and the resulting synergies between organizations (Baltacioglu, Ada, Kaplan, Yurt & Kaplan 2007). Moreover, through supply chain management, market data needs can efficiently be monitored and changing consumer needs and demands can easily be accessed and satisfied through proper production processes. As well, providing the right products and services at the right time a nd location offers customer satisfaction, and this potentially increases sales and revenue. Supply chain is essential considering that in the current global market it is impossible

Marketing and International Retailing Essay Example | Topics and Well Written Essays - 4500 words

Marketing and International Retailing - Essay Example 64), and that certain iue relating to corporate ocial reponibility are placed within the ame trategic context a, for example, pricing and continuity of upply. In the year ahead, retail trategit are likely to focu increaed attention on the election of appropriate partner organization (Wrigley, 1994, pp. 6-7; Lowe and Wrigley, 1996; Morganoky, 1997, p. 369; Martin et al., 1998, p. 14) and put in place appropriate leaderhip model to enure that interaction between individual throughout the partnerhip manifet itelf in buine deciion which in turn reult in a utainable competitive advantage being achieved and maintained. Thi mean that manager need to: A regard cutomer retention in particular, taff in each of the partner organization will in future need to be more pro-active in promoting the concept of cutomer relationhip management, which i underpinned by a clearly defined et of organizational value. A well crafted relationhip marketing trategy will help to enure that long-term, quality-baed relationhip are developed with taff in partner organization throughout the marketing channel (Grant, 1991, p. 45; Juttner and Peck, 1998). The adoption of thi approach will link marketing policy to human reource management policy, and attention will be focued on the co-ordination and flow of information among taff, between function and facilitate, and on the promotion of inter-organizational interaction (Cepede, 1995, pp. 251-2; Platt and Yeung, 2000). Furthermore, retail marketing planner and manager need to adopt a reflective approach to marketing deciion-making, and thi mean engaging more with marketing academic in order that a critical evaluation can be made of marketing policy and trategy related deciion. The reult hould be the development of marketing knowledge. New inight generated can be converted into new theoretical approache (Burton, 2005, p. 11). The outcome hould prove beneficial by advancing marketing theory, linking it to practice, and explaining development in current area of tudy uch a cutomer relationhip management (Baker, 2003). That aid, it i a quetion worthy of cloe conideration whether or not all thi can be achieved without a more holitic appreciation of what marketing intelligence repreent. An anwer will be offered during the coure of the paper. Firt, however, attention will be turned to what contitute a cutomer-driven international trategy, to the matter of developing long-term relationhip, and to the building of long-term partnerhip arrangement. Thee are conidered to be the key factor to be conidered when deviing a retailing trategy. Cutomer-Driven International trategie The focu on international trategy i not intended to exclude conideration of dometic trategy, but rather reflect the reality of twenty-firt century retailing and the focu of many of the other author whoe work i reviewed. That increaingly dynamic buine environment force manager to implement change, poibly through incremental adaptation and, when neceary, experimentation. Marketing manager therefore need to be aware of how intelligence gathered from the external and internal

Project Risk and Procurement Management Essay Example | Topics and Well Written Essays - 2500 words

Project Risk and Procurement Management - Essay Example The study investigates global catalogue facility in IBM that supports strategies aimed at offering IBM innovative catalogue solution for indirect purchases while supporting all teams in need of catalogue functionality. Issue at hand Procurement teams face challenges as well as opportunities from the increased competition, accelerated globalization and growth of services as essential differentiators in the marketplace, it is essential for organizations have to reassess their prevailing strategy and constantly validate its efficiency based on current and expected future business environment. At the core of IBM’s integrated supply chain is its global procurement’s value coming from its people and technologies that secure goods as well as service in support of internal partners and external clients in development and delivery of quality products and offerings (Williams, Lueg & LeMay 2008). IBM’s global supply chain involves a large number of suppliers is used to addr ess every product and service offering the company produces. Devising supply chain of this dimension and complexity while attaining end-to-end perceptibility and total incorporation is not a small task. Collaboration with suppliers and business partners remains crucial for the company in today’s business because it enables communication in the supply chain and ensures that suppliers are agile and responsive. Currently, the company’s supply chain is complex and functions much like a multi-point network configuration with movement of goods, processes and communications essential to the network (Baraldi 2008). Concept of supply chain management Supply chain management in the past few decades became extremely essential to companies operating in the competitive global marketplace. Although there are many definitions on the concept of supply chain, supply chain entails the context in which goods, services and information flow from the supplier to the end user; however, in re cent past supply chain expanded to include flow in the opposite direction. Therefore, supply chain management entail effective and efficient supervision of the supply chain and relationships between parties taking place in the chain. The significance of supply chain management is often associated with benefits it offers to organizations in the chain because it offer benefits like decreased costs, boosts revenue, increases satisfaction in customers and improves delivery and product or service quality. The benefits arise from various factors associated with supply chain management like information sharing, coordination and the resulting synergies between organizations (Baltacioglu, Ada, Kaplan, Yurt & Kaplan 2007). Moreover, through supply chain management, market data needs can efficiently be monitored and changing consumer needs and demands can easily be accessed and satisfied through proper production processes. As well, providing the right products and services at the right time a nd location offers customer satisfaction, and this potentially increases sales and revenue. Supply chain is essential considering that in the current global market it is impossible

Higher education Essay Example for Free

Higher education Essay Scholarship plays an important role in the life of every human being whether men or women. This section of the blog focuses on those Indian scholarships and grants which are provided specifically to women. Generally financial aids for women are designed with a unique objective whether it is to encourage women to become leaders in their respective fields, research and development programs, doctoral schemes and many more in order to lead a brightful career. Several organizations of India have came forward in order to provide excellent scholarship opportunities to women such as DST, UGC, Indian Oil Corporation Limited, Government of India, Mumbai School of Business, ISM Dhanbad, etc. These Indian scholarships offers strong financial support to women and will help them to fulfill their dreams. Please have a look on the below listed financial aid opportunities and search out the appropriate scholarship. 1. Scholarship Program: DST Women Scientists Fellowship Scheme Employer: DST Level of Study: Research Fellowship. Brief Scholarship Description: The Fellowship Scheme for Women Scientists for societal programmes is initiative of the Department of Science Technology. This scheme is addressed to women scientists and technologists who have â€Å"break in their careers† due to social responsibilities but have desire to return to mainstream science and work as bench-level scientists. All those women having a burning desire to utilize their scientific acumen through active research and development projects which are aimed at meeting societal needs and aspirations are eligible. Women scientists desiring to apply for this scheme are required to develop their own research project / proposals demonstrating science and technological applications for societal benefits. Scholarship Website: http://www. dstwosbari. org/ 2. Scholarship Program: L’Oreal India For Young Women in Science Scholarship Programme Employer: L’Oreal India Level of Study: Research Brief Scholarship Description: L’Oreal India For Young Women in Science Scholarship Programme encourages and supports young women from Delhi/NCR or Maharashtra to pursue careers in science. The Programme was instituted in 2003 and has consistently helped young women to pursue scientific research and development. A scholarship of Rs. 250,000/- each is granted to 10 promising young women and covers college fees for study in any scientific field in a recognized college or university in India. Scholarship Website: http://www. foryoungwomeninscience. com/ 3. Scholarship Program: Post-Graduate Indira Gandhi Scholarship for Single Girl Child Employer: UGC Level of Study: Postgraduate. Brief Scholarship Description: University Grants Commission invites online applications for the award of Post-Graduate Indira Gandhi Scholarship for Single Girl Child for the academic session 2011-13 with the purpose of supporting post-graduation education through scholarships to such girls who happen to be the only child in the family. Scholarship Website: http://www. ugc. ac. in/notices/SGC201113. pdf 4. Scholarship Program: Fair Lovely Foundation Scholarships Employer: Fair Lovely Foundation. Level of Study: Graduate, Postgraduate Doctorate Brief Scholarship Description: Fair and Lovely Scholarships 2012 are awarded to women only. The Fair Lovely Foundation provides scholarships worth up to Rs. 1 lakh each year for deserving girl students from low-income families who display an excellent academic track record, as well as social initiative and drive. Scholarship Website: http://www. fairandlovely. in/fal_foundation/scholarship_eligibility. aspx 5. Scholarship Program: Indian Oil Academic Scholarships. Employer: Indian Oil Corporation Limited Level of Study: Bachelors Masters Brief Scholarship Description: Indian Oil Corporation Limited – India’s largest commercial enterprise and No. 1 Indian Company in Fortune ‘Global 500? listing under its Corporate Social Responsibility Programme is awarding Educational Scholarships to meritorious students across the country with special encouragement to girls physically challenged. Scholarship Website: http://www. iocl. com/Aboutus/Scholarships. aspx 6. Scholarship Program: Lila Poonawalla Foundation Undergraduate Scholarship in Engineering Employer: Lila Poonawalla Foundation Level of Study: Undergraduate Brief Scholarship Description:The scholarship is for a period of four academic years and is subject to the candidate passing in all subjects and securing a minimum overall score of 60 % marks each year in the same college. For each subsequent year, the candidate will have to submit the college mark sheet for verification before raising the claim. Scholarship Website: http://www. lilapoonawallafoundation. com/pages/UGscholarshipcriteria. aspx 7. Scholarship Program: Lila Poonawalla Foundation Scholarship for Post-Graduate studies in India or abroad Employer: Lila Poonawalla Foundation Level of Study: Postgraduate Brief Scholarship Description: Applications are invited for Post-Graduate studies in India or abroad in any discipline, for the academic year 2012 – 2013 from Pune District. Those who have completed their graduation or has appeared for the final year examination they only can apply for LPF Scholarship. (Only those candidates who will pursue their first year post graduation in academic year 2012 will be able to apply for scholarship) Scholarship Website: http://www. lilapoonawallafoundation. com/pages/Postgraduatescholarship. aspx 8. Scholarship Program: Women Scientists Scheme (WOS-C) Training, India 2012 Employer: Government of India Level of Study: Training. Brief Scholarship Description: â€Å"Women Scientists Scheme (WOS-C)† on IPR, a scheme of Department of Science Technology, Government of India for the women scientists is being implemented by Patent Facilitating Centre (PFC) of Technology Information, Forecasting and Assessment Council (TIFAC). The scheme aims to train women scientists having qualifications in science / engineering / medicine or allied areas in the area of Intellectual Property Rights (IPR) and their management for a period of one year and eventually develop a pool of women scientists geared up in creating, protecting and managing intellectual property in India. Scholarship Website: http://www. tifac. org. in/images/pdf/advt_wos12. pdf 9. Scholarship Program: Girl Genius Scholarship Employer: Mumbai School of Business Level of Study: Master Brief Scholarship Description: Mumbai School of Business has initiated two unique scholarships to empower the most deserving female student. The scholarships are Girl Genius for Poor Girls and gifted girls who have financial problems and can’t afford education The main focus is providing better education a career opportunities to young women in the 21st century. The girl students are selected on merit-cum-need basis throughout the world. Scholarship Website: http://www. msb. edu. in/gggs. html 10. Scholarship Program: Budhwanti Mrig Memorial Educational Scholarship (For girl students) Employer: ISM Dhanbad Level of Study: Graduate and Postgraduate Brief Scholarship Description: The number of scholarships covers 2 each year starting from 1st Year girls in 2009-10 which will be followed by renewal and fresh award number increasing to 8 after 3 years. The value of scholarship is Rs. 4000/- per month Scholarship Website: http://www. ismdhanbad. ac. in/student/scholarship. htm 11. Scholarship Program: Girl Genius Scholarship Employer: College of Hospitality and Tourism Level of Study: Higher Education Brief Scholarship Description: In association with the FICCI Ladies Organization Girl Genius Scholarship has been established to award deserving young women demonstrating scholastic ability, leadership, and innovative thinking. These national scholarships seek to encourage young women aspiring to advance their education. The awardees will be given tuition waiver and free residency for three years to pursue their higher education. Scholarship Website: http://www. chat. edu. in/scholarships. html Read more at AcademicJobs. in Scholarships in India for Women : AcademicJobs. in Career Blog India http://academicjobs. in/blog/scholarships-in-india-for-women/2012/06/#ixzz2Pyr.

Object Oriented and Modelling Concepts Car Parking

Object Oriented and Modelling Concepts Car Parking Akila Kanishka Gangodage   At the present time parking is the major requirement of the people. And also there are limited spaces to park vehicles in the city area. Therefore car park systems should have proper management system to control the day to day activities. Peoples time is very valuable their time cant be wasted. People cant spend lot of time in the car park to park their vehicles. Traditional car parking systems are mainly best on human. That kind of systems use human to control activities of the car park, as example collect the money, generate the tickets, check the remaining space etc. But to do all these activities are taken lot of time and it is not efficient process and also this type of systems are no longer applicable for the modern society. Modern systems are using computers and software systems to manage and control the activities of the car park which can be interact by people time to time According to fact which are discuss above, a car park need a proper system that can manage and control all the day to day activities of car park efficiently Generate tickets. System should have generate two type of tickets. For ordinary customer and season customer. Season tickets should be issued to defined individual or company, a ticket need to be included contact number address and each season ticket should be valid for the given time period and issue date and expiry date should be display on the ticket. Ordinary tickets should be issued time period at the car park. Accept tickets. For the ordinary customers, if car park is full, no tickets should be issued. Each and every ordinary customers ticket should have bar code on it. When ordinary customer is leaving the dates or time should be the same, if not the ticket is ejected. For the season ticket holder, a check is made that the season ticket is valid for this car park and has not expired. Season ticket holder should not be recorded as having already entered this car park and not left. When the car park is full, tickets should not be issued from the control pillar. Handle payment. Payment can only be card (Master/Visa/Debt) or cash (50c, 1$, 2$, 5$, 10$, 20$, 50$). For ordinary customer, according the duration of the stay in the car park charge should be calculated and displayed. System should identify the notes and coins which are inserted by customer and the value added to an accumulated amount. When that amount exceed the charge, the ticket should be validated. And also change should be given accordingly. Invalid notes and coins can be identified and returned back to the customer. Control boom gates. The barrier should be raised, after the customer pull the ticket from the control pillar. Car should be detected by the sensor on the other side of the barrier when it has passed then barrier should be lowered. When the customer reach the exit barrier should be detected by a sensor and then the control pillar should allow the customer to check the ticket and after complete the payment the barrier should be raised. If this process consume more than fifteen minutes, the attendant can view the details of the ticket on his computer and should be able to control the barrier Record problem in a log book. If there any fault of equipment or any other aspect of the operational system the maintenance company must be notified straight away. The system should be able to generate static report of all faults. Manage security. The security guard should be able to put his or her card into card reader and arrival date and time should be recorded. Leave time also should be recorded as the same. The system should be able to handle one or more security companies. Hardware resources. Computer Boom gates Ticket scanner Printer Security camera Sensor Software resources. Windows Operating System. Need a user friendly and lightweight operating system for the computers for manage all other software. Browser. Since the developed system is interacted with web the computers require browser in order to use it. Database. System require a central database to store and process all the data. Barcode reader software. By using this software the system can identify each and every barcodes which are on the ticket. Payments handling software. Using this software system can detect and identify the notes and coins get the accumulated amount. Financial resources. The City Administration is fund for the project. Human resource. Most of the activities of the car park is done by the system itself but to be the complete system the car park system need human interaction. So system need to at least 10 peoples to proceed, Five peoples for the IT department. Three developers, one Tech Lead and one Project Manager Three peoples from the client company. Tow from the security company and one from the maintenance company One investor User There are some possible risks that can be happened while this car park system is using. Natural disaster. The significant increase in disasters of a natural and/or technological origin seen today has serious consequences for CI, the population, the environment, and the economy. These consequences have been exacerbated by the development of sociotechnical systems such as transport networks and industrial plants, their interdependencies, and their sensitivity to major hazardous events. (Farid kadri, Babiga birregah Eric chatelet, 2014). Natural disaster like Earth quick, flood, fire, and tornado can be done major impact for the hardware, software and human resources of the system. As an example when Earth quick happened it can be effected for the hardware devices like CTTV camera, boom gates control pillar, computer etc. and also it can be harm people and vehicles in the car park. Hardware failure. Hardware failures are permanent failures that occur over a period of time (Asim kadav, Matthew j renzelmann Michael m swift, 2009). Hardware devices can fail, but many systems assume they do not. When confronted with real devices that misbehave, these assumptions can lead to driver or system failures (Roozbeh bakhshi, Surya kunche Michael pecht, 2013). For an example if a boom gate will not work, cars cant enter the car park. Software failure. Sometime software need to be updated for work with the new technologies Database crash. Valuable data can be lost because of database crash Electricity failure. This kind of systems are mainly depend on electricity. So electricity failure is major risk that this system have to face. Lack of trained employee. Sometime it can be hard to fine trained employee to work with the car parking system. Propose outcome of this project is, that provide the efficient and effective car parking system for the people and avoiding unnecessary time wasting at the car park. And also this car parking system is very simple to control and manage and regulate for the city administration and can get higher business value in the city area. By introducing this new car parking system with new technology can gain lots of benefits for the company. Since parking is becoming a major requirement of people who come to the city for office, busyness, studies, work, shopping and hospital etc. this kind of efficient parking system can get high demand rather than other car parking system. Maintaining the parking system is becoming easier. Because of any fault of equipment can be notified by the system for the Maintenance Company. Another main benefit of car parking system is can operate with low manpower because of most of the activities of car park can be managed by the system itself therefor company can save lot of money Safety and security of drivers and cars are very high because system has security management system itself. Therefor company can earn customers trust and can have regular customer base. Another benefit of this system is system can keep the record easily in database and use them any way company want. Company use record for security purpose, financial purpose and maintain the statistic. Using this kind of car parking system the City Administration can have maximum utilization of space in city area. References Asim kadav, Matthew j renzelmann Michael m swift.(2009). Tolerating Hardware Device Failures in Software. University of Wisconsin-Madison : . Roozbeh bakhshi, Surya kunche Michael pecht.(2013). Intermittent Failures in Hardware and Software. University of Maryland: . Farid kadri, Babiga birregah Eric chatelet. (2014). The Impact of Natural Disasters on Critical Infrastructures: A Domino Effect-based Study. Retrieved 16 March, 2017, from https://doi.org/10.1515/jhsem-2012-0077