Monday, December 30, 2019

Better/Best Whats the Equivalent in French

Comparative and superlative adverbs: Their names spell out the difference between them. Comparatives compare two or more things, while superlatives express extremes. Introduction to French Comparatives Comparatives express relative superiority or inferiority,  that is, that something is more or less than something else. In addition, comparatives can say that two things are equal. There are three types of comparatives, but four different French comparative adverbs.​ Superiority:  plus...de or que  Equivalent to: more...than, greater thanLaure est plus sportive (quAnne).Laure is more athletic (than Anne).Inferiority:  Ã‚  Ã‚  moins...de or que  Equivalent to:  less....thanRouen est moins cher (que Paris).Rouen is less expensive (than Paris).Equality:a)  aussi....de or que  Equivalent to:  as...asTu es aussi sympathique que Chantal.Youre as nice as Chantal.b)  autant de or que  Equivalent to: as much/many asJe travaille autant quelle.I work as much as she does. Introduction to French Superlatives Superlatives express ultimate superiority or inferiority, claiming that one thing is the most or least of all. There are two types of French superlatives: Superiority:  le plus  Equivalent to:  the most, the greatestCest le livre le plus intà ©ressant du monde. Its the most interesting book in the world.  Inferiority:  le moins  Equivalent to: the leastNous avons achetà © la voiture la moins chà ¨re.We bought the least expensive car. The French usually express the superior comparative (greater) with plus and the superlative (the greatest) with le plus, but there are a few French words with special comparative and superlative forms. Bon  in Comparatives and Superlatives The French adjective bon  (good), like its English equivalent,  is irregular in the comparative and superlative. You cant say gooder or more good in English. And you cant say plus bon  in French; youd say meilleur  (better), the comparative form of bon: meilleur (masculine singular)meilleure (feminine singular)meilleurs (masculine plural)meilleures (feminine plural)   Ã‚  Ã‚  Mes idà ©es sont meilleures que tes idà ©es.My ideas are better than your ideas.The same rule applies to the superlative. Just as you cant say the goodest in English, you likewise cant say le plus bon  in French. Youd say le meilleur  (the best),  the superlative form for bon: le meilleur (masculine singular)la meilleure (feminine singular)les meilleurs (masculine plural)les meilleures (feminine plural) Son idà ©e est la meilleure.His idea is the best. Note Bon is only irregular in the superior comparative and superlative. In the inferior, it follows the normal rules: Leurs idà ©es sont moins bonnes.Their ideas are less good / arent so good. Bien  in Comparatives and Superlatives The French adverb bien (well) also has special comparative and superlative forms. The comparative is mieux (better):Elle explique mieux ses idà ©es.She explains her ideas better.In the superlative, bien becomes le mieux (the best):Il comprend nos idà ©es le mieux.He understands our ideas the best. (Hes the best at understanding our ideas.) Bien, like bon, is only irregular in the superior comparative and superlative. In the inferior, it follows the normal rules: Tu expliques moins bien tes idà ©es.You dont explain your ideas as well. Note Meilleur  and  mieux are both equivalent to better in English, and le meilleur and le mieux both mean the best.   Mauvais in Comparatives and Superlatives For  the comparative, the French adjective mauvais (bad) has both regular and irregular forms: plus mauvais (masculine)plus mauvaise (feminine singular)plus mauvaises (feminine plural)pire (singular)pires (plural)Leurs idà ©es sont pires / plus mauvaises.Their ideas are worse. For the superlative: le plus mauvais (masculine singular)la plus mauvaise (feminine singular)les plus mauvais (masculine plural)les plus mauvaises (feminine plural)le pire (masculine singular)la pire (feminine singular)les pires (plural)Nos idà ©es sont les pires / les plus mauvaises.Our ideas are the worst.

Sunday, December 22, 2019

War in Iraq An Unnecessary War Essay - 1339 Words

America Troops Are Fighting an Unnecessary War In excess of 600 billion dollars has been spent on the war in Iraq since it began in 2003, plus over four thousand U.S. troops have died because of this war, and despite a struggling economy the US government is keeping our troops in Iraq with no end in sight. The war in Iraq is a current military operation that began, without a declaration of war, on March 20, 2003 and is still taking place today in 2009(Rogalski). Americans have been shielded from this war and have forgotten why we went to war in the first place. Thus clarification is needed by the American public on why the invasion on Iraq was baseless, how the mismanagement is affecting our soldiers and what the overall end result could†¦show more content†¦Various people may argue that we attacked Iraq since they are responsible for the attacks on September 11th and Americans needed to fight back. However, the Washington Post printed the following statement in June 2004, â€Å"The Sept. 11 commission reported yesterd ay that it has found no ‘collaborative relationship’ between Iraq and al Qaeda, challenging another one of the Bush administrations main justifications for the war in Iraq†(Pincus). This confirms that two of the key components for our invasion on Iraq were spurious and Bush had no explanation to proclaim war with Iraq. Former President Bush utilized his authority in an effort to make Americans feel secure, by declaring an avoidable and costly war that has yielded nothing more than debt and death. No weapons of mass destruction have been recovered along with no established link between Saddam Hussein and al-Qaeda; therefore, the invasion on Iraq was not justified and must end soon. Subsequently, the war in Iraq is not only unjustified, it is mismanaged and our soldiers are suffering dreadfully. The war in Iraq is not effectively being managed since numerous soldiers claim the amount of drinkable water is in short supply. Despite the billions of dollars spent on ammunition, countless soldiers claim they are not getting enough drinkable water. In a desert environment, with the average temperature reaching one hundred and twenty degrees in August, the body can lose up to four gallons of water per day.Show MoreRelatedThe War Was A Humanitarian War1275 Words   |  6 PagesThe Iraq War began in 2003 in an attempt to remove the threat of weapons of mass destruction, while also trying to free the Iraqi people from their evil dictator, Saddam Hussein. This war was costly in many different aspects in the fact that it cost the United States thousands of dollars and wounded or killed many U.S. soldiers. Despite these costs, the U.S. was successful in freeing the Iraqi people, but no weapons of mass destruction were ever found. The Iraq War was a humanitarian war becauseRead More War in Iraq Essay1006 Words   |  5 Pages The war against Iraq began on March 20, 2002, when the U.S lunched â€Å"Operation Iraqi Freedom†. This was after President Bush called Iraq part of an â€Å"axis of evil†, also calling the country dangerous which is threatening U.S with the world’s most destructive weapons. The major phase of the war began when U.S troops marched within 50 miles of Baghdad with heavy aerial attacks on Baghdad and other cities. After the attack on the Twin Towers and the Pentagon which was believed to be the work of Al QaedaRead MoreWho is Responsible for the Establishment of the War in Iraq?699 Words   |  3 PagesAccountability: After reviewing the just war theory in relation to the war in Iraq, it is assessed the Iraq war did not meet the requirements for the Iraq war. 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The reason for choosing this article for review is simply because of its relevance today througho ut the Middle East and how the American foreign policy is drastically changing the dynamics of the world. Schmidt and Williams use the elements of the neoconservative Bush Doctrine to show the direct contrast between realists and neoconservatives. The authors use the BushRead MoreEssay Similarities Between the War in Iraq and the Vietnam War831 Words   |  4 PagesSimilarities Between the War in Iraq and the Vietnam War   Ã‚  Ã‚  Ã‚  Ã‚  As time passes, every society endures situations which stress its very fabric. Each societies history is sprinkled with these situations. One such situation which the United States underwent was the Vietnam war. For years this particular event has been hotly debated. Hardly anyone who was present at the time agrees on any point concerning this war, except that they regret it. It has become the greatest American foreign policy calamityRead MoreWhy Has American Stopped Winning Wars?810 Words   |  4 PagesIn his article, â€Å"Why Has American Stopped Winning Wars?† Dominic Tierney discusses some of the topics in his recent book, â€Å"The Right Way to Lose a War: America in an Age of Unwinnable Conflicts.† The book, unlike the article, provides recommendations for how America can adapt to a new era of warfare. Having said that, Tierney’s article published in the The Atlantic, provides no such recommendations nor does it provide adequate reaso ning to support his argument, rather he leaves the reader emotionallyRead MoreWar I Was A Military War Veteran1050 Words   |  5 PagesAs a military war veteran, Iraq struck a nerve with me for the simple fact that I had to go there to fight a war that was really unnecessary and drawn out. When first hearing about us going to Iraq I was a little nervous, but also excited for the wrong reasons. I was excited for the fact that I could say that I deployed. I could simply show off my deployment patch and put something on my class A uniform. as well but the thought of possibly going there and losing my life was kind of disturbing. IRead More debate against war with Iraq Essay551 Words   |  3 PagesAgainst Topic: War I.nbsp;nbsp;nbsp;nbsp;nbsp;One page response a. Debate points II.nbsp;nbsp;nbsp;nbsp;nbsp;Two page response a.nbsp;nbsp;nbsp;nbsp;nbsp;Introduction b. Debate points c. Conclusion War is defined for some as an armed conflict between two nations over a disputed situation, and is needed when there is nothing else that can be done. A natural occurrence that repeats it’s self through out time. While others feel that war is an unnecessary dispute, that leads

Saturday, December 14, 2019

Psychology Adjustment Free Essays

string(69) " known Stephen for a while now and he is still my best friend today\." Thomas Wisnewski Psychology of Adjustment Jurgens 6 December 2012 In my class Psychology 2101 I was asked to write about three major events that occurred during my lifetime for class. I have thought about this almost all semester and it was a constant struggle just to think of even one event that I would have liked to share. This class has shown me that almost everybody has their problems, some that cope with them well, and others that still struggle to figure a path that will lead them to happiness. We will write a custom essay sample on Psychology Adjustment or any similar topic only for you Order Now I myself have personal issues that I have learned from. This paper will describe the three events and how they have impacted my life. During the paper I will do my best to put these events in chronological order. I come from a military family. My dad was the military man and my mother was from Korea. They had married when my dad was stationed in South Korea between the late 80s and early 90s. Being in a military family had resulted us in moving a lot. I have moved between many states while my dad was in the military, but I had actually loved it. I loved traveling between place-to-place and seeing all kind of new things. Travelling was just really interesting to me because there was always a time where I could experience something new. One of the places that I moved to and stayed for quite a while was in Colorado Springs, Colorado. I had always thought this place was an amazing. Most military brats know that making friends is not the easiest thing to do. We understand by the constant moving that we have to make new friends and lose the ones we made from a place before. This was normal, but getting older I realized that I was getting a bit tired from the constant moving and wanted to stay in one place for a while. As far as I can remember I have learned a lot living in Colorado Springs, Colorado. I learned to ride my first bike there and enjoyed the beautiful weather. In Colorado I had also met my best friend. My best friend’s name was Joshua Vialpando and we had almost done everything together. We would always have the same teachers in school and then of course we would hang outside of school constantly. The guy was always there for me when I ever had a problem and I would try my best to be there for him. Joshua had always struggled in school, but I would always catch on things a bit quicker and help him out when he needed it. This was my first real friend that I have made that I could actually see being there later in my life during adulthood. Of course as time went by it was time to pack my bags and move to a different state. For the first time in my life I realized that I did not want to move and that moving somewhere new had no appeal to me. I wanted to stay and just hang with my best friend and do whatever new activity would cross our minds. I felt like that moving somewhere new would change me somehow and that I would not be able to make a friend that was like him. I felt as if I was going to be lonely, or probably feel a bit different from everyone else. I was losing a friend and it felt like I was losing the world that I had gotten use to and I did not want to experience a new one. This first event gradually leads up to my second event when I moved to Augusta, Georgia. It took me a four-day trip by RV to make it to Augusta. I knew that by moving here I would have to start over again, new school and hopefully new friends as well. In school before I was never really made fun of or teased at all for being who I am. For the first time in my life I was being teased for being Asian American. Children would constantly come up to me and make â€Å"oriental† noises like â€Å"ching chong chong† and other terms like that. I feel as if in Colorado it was more racially diverse, while moving here to Georgia there was just simply mostly white and black. I remember my very first day of attending class in Augusta and I remember after school I had ended up crying. I did not understand why the other kids would make fun of me because I had never experience this issue before. Augusta, Georgia was the place that my dad decided to retire in. I knew from that point that this place would be my new permanent home and I would not be able to go anywhere else new again. I hated the new place I was living in and I hated going to school. This point on I had lost contact with my best friend in Colorado and I had felt lonely just as I had originally thought I would feel. I had felt this same way all the way to almost between the end of middle school and the start of high school. One day while riding the bus home from school. A guy that sat behind me I said â€Å"hey. † This is the point where I had met my friend Stephen Brinson. Stephen had become almost like a brother to me. He was like a part of my family and even my parents seen it that way as well. This is when things seemed to get better for me, slowly but gradually I would deal with my problems. I no longer felt as lonely as I did before because I had met someone that I could talk to and seemed to have the same interests as me. I have known Stephen for a while now and he is still my best friend today. You read "Psychology Adjustment" in category "Essay examples" He is the only person I honestly probably see and talk to most of the time. In my first two years of high school I was not popular at all. In fact, I was probably more of a geek than anything. It was the last two years of high school that I had finally felt a difference. I never realized how many people I knew. I had actually become pretty popular at the end of my high school career. I was known for my talents and nominated for everything. I feel that Stephen was a part of this change because we had made that change together. Stephen was also a pretty big geek in the beginning of high school as well, but we both decided to make this change together. I feel if I have never met him, then that change would have never occurred and I could probably be in a situation that I hate. I learned that it is not about where I go, but the people that I do things with. I still today tend to not make a lot of friends, but a few is all I need to be happy. I learned that being made fun of is nothing and it is something that I can overcome. In the end it has made me stronger as a person and I tend to think back at a hard time and laugh about it. I laugh at it because I realize where I am now and I am proud of that alone. My last event is about my sister and mostly my mother. My mother is pretty strict mom and she pushes us very hard especially when it comes to education. The way she pushes my sister and I does not seem very reasonable and at times very unfair. My sister and my mother would argue a lot, but one day it had got to the point where I had come home and my sister had about nine knives that she held up to her neck explaining that she just wanted to kill herself. I remember me sneaking up behind her and taking all of the knives out of her hand to make sure that she would not harm herself. From that point on I tend to keep a barrier between my mother and I. This barrier is the only one that I can see fit for dealing with her because my mother knows exactly how to tick you off. I do believe that my mother’s ways did help me during school because I had focused and did well many times until the start of high school. In the beginning of high school I tended to rebel against her because I wanted to show her that I did not really care. It was about a year into high school that I realized it was not for my mother, but for myself and that I should actually be doing a whole lot better. My mom did not even attend my high school graduation because she believes I was not high enough ranked. I ranked in the top 10 percentile of my high school, which I thought was pretty good. I do not tell her absolutely anything unless it is completely needed. There is nothing about my personal life that she really knows because she will just argue about how everything I am doing is completely wrong. The barrier is the only way I believe that I can enjoy my life and not bother hers. The barrier is not just for myself, but a little part of it is for her as well. It keeps us both sane instead of in a state of constant rage. I believe that I will always have this barrier between her because she will never really sit down and understand why I do the things I do. She does not want to hear what I have to say and just believes that nothing is right compared to her. By creating this barrier between her and I. It has changed me as a person. I realize that I create barriers between other people because I tend to not trust others very quickly. Even when I get into a relationship with a significant other I create some type of barrier and the girl will never understand me completely. I always end up telling them that they just do not get it but I know that because of this barrier I put up. It makes it hard to understand me. I am trying to work on this because I have met someone that I would really love to fully understand me and I fully understand her. It is a work in progress, but I believe in the end it will be worth it. Today, I no longer feel as lonely as I once did. I feel satisfied with how things are going in my life today. I think that I have it all. I might not have the perfect family, but I do love my family. I do not think that anyone has a fairytale. This class has shown me so much and has given me different perspectives on how I can deal with the everyday stress of life. Things just seem a lot better than they did before and I can really only thank myself for this. I feel if I never wanted things to change then they would not have, but I had accepted others with positive inputs in my life and let the ones with negative inputs go away. I thought that this class was an interesting course and that anybody regardless if they are psychology major or minor should take this class because they could also learn something from it as well. It is a different experience than the normal classroom, but that is exactly what makes it so good. How to cite Psychology Adjustment, Essay examples

Friday, December 6, 2019

Improvement in the Action Plan of Deloitte

Question: Discuss about theImprovement in the Action Plan of Deloitte. Answer: Introduction The appalling truth of pay gap in the leading professional business firm, Deloitte based on gender has been quite outrageous for the career-concerned women in the country. An analysis grounded on median incomes of men and women, deferral rates in their wages and income tax as well as in the retirement savings of them both hints that a median woman is likely to have a much less lifetime income due to the consistently widening pay gap with the promotions (Lips, 2013). This also affects the retirement savings of women as they are bound to save less than their male counterpart does (Card, Cardoso Kline, 2016). This detailed action plan hereby focuses precisely on the persons in Deloitte UK who are entrusted with determining the salary package of an employee, what are their positions in the company and how they can take effective measures in eradicating the gender pay difference. Alongside, this action plan also offers a time chart for each measure that needs to be taken by the organization. List of the People Responsible and Their Positions: Deloitte seems to place importance on salary negotiation at the time of interview where they claim men to be more aggressive and successful in securing a higher package whereas women candidates are more accepting with what they have been offered. This certainly should not happen and Deloitte should strictly follow a definite and uniform salary scale irrespective of gender. This responsibility lies in the hands of Human Resource Management people of Deloitte: Helen Dinsdale, HR Operations Manager Ms. Helen Dinsdale is responsible for supervising all the actions related to human resource and it is she, who watches out for the right resources to attain the goals of the organization. She is in the authority of employee hiring, placement, termination as well as looking after payroll compensations and employee perquisites. The uniqueness of her position is that it is she is to minister how the employees have been feeling while working in the company and this is a very crucial aspect since Deloitte is entirely a people-based firm ("Meet our HR people | Careers | Deloitte UK", 2017). Now that the major issue of displeasure in the women employees and the matter of gender-based payroll have been revealed, she and her HR team needs to take some measures on maintaining a strict uniform remuneration standard not being influenced by the negotiations made ("Meet our HR people | Careers | Deloitte UK", 2017). Since the firm presently has a huge difference in the ratio of male and female employees working, the responsibility lies on the HR Operations Manager Helen Dinsdale to recruit more female employees bringing about a balance in the ratio. Debbie Cook, Senior Reward Manager Ms. Debbie Cook, as the Senior Reward Manager of Deloitte UK, is responsible for guiding, advising and supporting remuneration and reward policies and looks into how they are being implemented on the employees. She and her team provide data to Client Service HR team to ensure the fluency in pay reviews ("Meet our HR people | Careers | Deloitte UK", 2017). However, MS. Cook and her team, work together to frame excellent reward policy for the company and it is her duty to ensure that the complete remuneration package is apt for every employee. Since Deloitte has been accused of the unprincipled salary gap between the two genders, the responsibility lies on MS. Cook to advice for restructuring the reward and remuneration policy. Laura Haywood, Employee Relations Manager Ms. Laura Haywood is responsible for settling any matter related to employee dissatisfaction, grievances, capability and TUPE related issues as well as all issues regarding Employee Relations matter. She is also entrusted with policy reviews and look into the matters of transaction related requirements ensuring the company is legally compliant while carrying out these guidelines ("Meet our HR people | Careers | Deloitte UK", 2017). In this context, Laura Haywood is the person responsible to deal with the pay gap grievances among the women employees and advice the concerned authorities to bring about parity in the pay structure. Apart from these people in the HR associated with Deloitte UK, the granting of all these recommendations lies in the hands of the CEO himself. David Sproul, Senior Partner and Chief Executive The CEO of Deloitte has, perhaps the most important role in sorting out the matter as it eventually up to him to grant all the noble and just recommendations. Time Plan for Required Actions: In order to get rid of the inglorious smear in their reputation, Deloitte needs to plan a proper time plan, which is likely to take six months at the minimum (Niazi, 2016). Gantt Chart: Actions Months M Jan M Feb M Mar M April M May M June M July Make proposal to higher authorities for implementing equal pay Provide training to HR team to change perspective Eliminate negotiation policy at the time of hiring Direct HR team to recruit male and female in a balanced ratio Forming a layout of a fair schedule for women Raise the minimum wage Revise and improve the hourly wage scale Prepare separate policy for mothers Plan to recruit more women staff Implement the equal and transparent pay scale Advertise the new reformed policies To draft and carry out all these new schemes on immediate basis might be a matter of headache for the management in early days. However, defending this just cause would eventually work as a productivity driver and would push Deloitte to establish meritocracy above anything else (Lips, 2013). In addition to this, eliminating the pay gap ever increasing due to the negotiations cannot be continued in a reputed firm like Deloitte and HR team must understand the fact that negotiation is not a legitimate criteria for the job offered to the candidates (Card, Cardoso Kline, 2016). This thorough time plan scheduling the required actions would set a guideline for the company assisting them to take a step further in certifying the organization as a non-discriminatory one. References: Card, D., Cardoso, A. R., Kline, P. (2016). Bargaining, sorting, and the gender wage gap: Quantifying the impact of firms on the relative pay of women.The Quarterly Journal of Economics,131(2), 633-686. Lips, H. M. (2013). The gender pay gap: Challenging the rationalizations. Perceived equity, discrimination, and the limits of human capital models.Sex Roles,68(3-4), 169-185. Meet our HR people | Careers | Deloitte UK. (2017). Deloitte United Kingdom. Retrieved 14 February 2017, from https://www2.deloitte.com/uk/en/pages/careers/articles/meet-our-hr-people.html Niazi, H. (2016). Strategy, Action Plan and Approaches for Business Intelligence

Friday, November 29, 2019

The Determinants Of Customer Satisfaction In Airline Industry Tourism Essay Essay Example

The Determinants Of Customer Satisfaction In Airline Industry Tourism Essay Essay Introduction Customer satisfaction has been established as a psychological construct that involves the feeling of client s wellbeing and pleasance which consequences from obtaining what he or she hopes for and expects from devouring an appealing merchandise and/or service ( Florian and Maren, 2007 ; Christian, 2005 ; Abraham and Taylor, 1999 ) . While different scholarly write-ups have confirmed assortment of attacks to the account of client satisfaction/dissatisfaction in selling, in a comprehensive work done by Abraham and Taylor ( 1999 ) , they developed nine distinguishable theories of client satisfaction: viz. anticipation disconfirmation ; assimilation or cognitive disagreement ; contrast ; assimilation-contrast ; equity ; ascription ; comparison-level ; generalized negativeness ; and value-precept ( Oh and Park, 1997 ) . Customer satisfaction and service quality have besides been confirmed to be critical issues in most service industries, and are even extremely of import for Airline servic e suppliers that offer by and large uniform merchandises. For illustration, in the air hose industry, the chief attack to distinction and the principal agencies by which one Airline can separate itself from another is service before and after gross revenues services ( Stafford et al, 1998 ) . We will write a custom essay sample on The Determinants Of Customer Satisfaction In Airline Industry Tourism Essay specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Determinants Of Customer Satisfaction In Airline Industry Tourism Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Determinants Of Customer Satisfaction In Airline Industry Tourism Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Otherwise, companies will be by and large unable to distinguish their services based on market offerings because Airlines offer state-mandated standardised products/services. The recent accent on service quality and client satisfaction in the Airline industry illustrates the increased importance Airlines are puting on client quality and satisfaction ( Halil et al, 2008 ) . As such, service quality measuring and client satisfaction are progressively going of import for service houses to remain in the concern ( Parasuraman et al. 1988 ) . And these service quality measurings processes differs across different industrial spheres, because the service director will account for the alone nature of services, while different service properties in each organisations are moving as determiners of client satisfaction because of the complex interrelatedness and dependableness that exist between them ( Fochen and Robert, 2003 ) . Customer satisfaction, one of the cardinal selling aims, is closely linked to client trueness, the likeliness of recommendation to others, cross-buying behaviour ; up-grading and lower monetary value sensitiveness ( Anderson, 1994 ; Matzler, 2005 ; Reichheld and Sasser, 1990 ; Zeithaml, 2000 ) . Literatures like Kurt et Al ( 2006 ) , have explore the dimensionality of monetary value satisfaction as a agency to find client satisfaction. In their paper, they through empirical observation find that monetary value satisfaction is a complex concept consisting of several dimensions, i.e. price-quality ratio, monetary value equity, monetary value transparence, monetary value dependability and comparative monetary value. Their analyses of these dimensions are given as therefore ; monetary value transparence is defined as increasing entree to information, entree to more options, more simplified minutess, increasing communicating between clients and a general misgiving and bitterness among cli ents. They argued that as a effect, clients will progressively demand unfastened, honest and complete information on merchandises and monetary values. Therefore, monetary value transparence can be considered as an of import facet of pricing policy. They concluded that monetary value transparence exists when the client can easy acquire a clear, comprehensive, current and effortless overview about a company s quoted monetary values ( Matzler et al, 2006 ) . They besides explained that price-quality ratio is when the consumers ascribe value to a merchandise or service topic to their perceptual experience of two factors: perceived monetary value and sensed quality, or, in other words, the price-quality ratio. They defined client value as a cognition-based concept that captures any benefit-sacrifice disagreement. They said if perceived quality exceeds perceived costs, client value is high, if cost exceeds quality, client value is low. In their decision, they explained that the purchasers perceptual experiences of value represent a tradeoff between the qualities of benefits they perceive in the merchandise relation to the forfeit they p erceive by paying the monetary value. 1.1 Background of the survey The history of Saudi Airline could be traced to 1945 when the so US President Franklin Delano Roosevelt gave a Douglas DC-3 plane as a nominal gift to the so Saudi Arabia King Abdul Aziz Ibn Saud. This event really marked the Muslim Kingdom s gradual development in the civil air power industry. The Kingdom s chief bearer Saudi Arabian Airlines was founded in September 1946, which is to the full owned and controlled by Saudi authorities under the control of the Ministry of Defense. In add-on to the above development, the air hose took excess two bringing of Boeing 720s in 1962, giving it an chance to officially register its operations on 19 February 1963. This uninterrupted development has led into set uping the Kingdom s air hose as one of the taking in the industry, particularly Asia in peculiar ( ) . In fact, Saudi Airline has been confirmed as the part s second-largest air hose by turnover after the elephantine Emirates air hose ( ) . This is because Saudi air hose has continuously remained larger than the Qatar Airways in footings of its gross, and besides rated larger than the current fast turning air hose popularly called Etihad ( ) . But if measured by the Numberss of traffics in the part, the Saudi Arabian air hose will still be figure three behind the Qatar Airways and the Emirates ( ) . Part of the statements in favor of Saudi air hose is that it is strategically located at the hamlets between Africa, Asia, and Europe and besides functioning as the largest state within the Arabian Peninsula ( ) . But really of import concerns among its transit stakeholders is how to maximise this external chance in concurrence with its current population of about 28 million people that are still depending on few rail web and air travels, an issue that have been argued as a critical constituent to the economic development of Saudi Arabia ( ) . Following this tendency was why the Kingdom s authorities encouraged the thought of strategically leting the in private owned low cost air hose rivals to equal with the Saudi Arabian Airlines both in the domestic and international markets ( ) . This enterprise from the authorities was later reciprocated by the private investors foremost through the constitution of NAS air hose in February 2007, and Sama air hose in Marh, 2007 both ab initio concentrating on assorted trucks paths within the state ( ) . 1.2 Research job Due to inordinate subsidy of the conveyance system in Saudi Arabia, both the air and land conveyance sellers are strategically challenged on best attack to use in order to expeditiously get, service and retain profitable clients both within and outside the state ( ) . This issue of subsidised fuel monetary values does non except the Saudi Arabian air hose, but practicians have continuously argued in favor of the demand to take the menu cap so that sellers can handily vie without any fright of menu limitations ( ) . This and many more are the grounds that experts believe serves as the primary cause of Saudi Arabia air hose inability to strategically vie with other international air hoses like the Emirates and the Qatar Airlines ( ) . Sequel to the above practical issues in Saudi Arabia air hose, several writers have argued that service quality can be a strong differentiating factor for any Airline that wants to hike up their market portions and net income place ( Halil et al, 2008 ; Fochen and Robert, 2003 ; Dennis et Al, 1993 ) . Besides really recent among the scholarly write-up on Airline Customer Satisfaction is Ekiz et Al. ( 2006 ) , that developed an option to SERVQUAL and called it AIRQUAL. They emphasized that this graduated table is to get the better of the psychometrical application of bing jobs in Airline Service Quality scales, as ab initio guided by Churchill ( 1979 ) and Parasuraman et Al. ( 1985, 1988 ) . The findings of Ekiz et Al ( 2006 ) , through their AIRQUAL identified a graduated table of five distinguishable dimensions, i.e. ( air hose tangibles, terminal tangibles, forces, empathy, and image ) as a agency to successfully pull off and mensurate the quality perceptual experiences of air hose clients. Although, it is confirmed that they successfully developed the AIRQUAL graduated table, but groundss from other bookmans shows that their findings failed to place the impact of Airline monetary value, solution quality, and employee occupation satisfaction on client satisfaction, because these variables have been proven to be really important in finding client trueness ( Dean, 2007 ; Kau and Loh, 2006 ; Schiffman and Kanuk, 2004 ) . Sing Ekiz et Al ( 2006 ) and other writers restriction and given the importance of these dimensions to the Airline industry, this proposed survey wishes to develop on the findings of Ekiz et Al. s ( 2006 ) and other related literatures on Airline service quality and client satisfaction. And surveies like this will help in finding the true behavioural purposes of air hose clients in Saudi Arabia and the universe at big. This proposed research work has develop an extra variable ( Price ) with specific mention to literatures like Kurt et Al ( 2006 ) , which has explore the dimensionality of monetary value satisfaction as a agency to find client satisfaction. In their paper, they through empirical observation find that monetary value satisfaction is a complex concept consisting of several dimensions, i.e. price-quality ratio, monetary value equity, monetary value transparence, monetary value dependability and comparative monetary value. Besides service quality and employee satisfaction, another strong factor that has a direct bearing on a client s satisfaction with a service supplier is the quality of the solution that the service supplier provides for the client s concern job ( Whyte, Bytheway, and Edwards, 1997 ) . To accomplish the intended intent of this proposed survey, below is a proposed conceptual model for this research: Monetary value Customer Loyalty Loyalty Customer Satisfaction Satisfaction Service/Product Quality Quality Solution Quality Employee Satisfaction Satisfaction + + + + 1.3 Research Questions The undermentioned inquiries are based on the issues discussed in the research job by analysing the patterns of Airline industry in order to happen out the impact of Price, Product/Service Quality, and Solution Quality on Customer satisfaction. These research inquiries are meant to acquire a feedback from Airline clients that patronize Saudi Airline and a comparable industry leader such as Singapore Airline on what really constitute their Satisfaction and trueness. How does Price/Fare impact Customer satisfaction in Airline Industry? How does Product/Service Quality affect Customer satisfaction in Airline Industry? How does Employee Job Satisfaction impact Product/Service Quality in Airline Industry? How does Employee Job Satisfaction affect Solution Quality in Airline Industry? How does Solution Quality affect Customer satisfaction in Airline Industry? How does Customer satisfaction affect Customer Retention in Airline Industry? 1.4 Research Aims This primary aim of this survey is to set up the mutuality of Price perceptual experience, Service Quality, Employee Job Satisfaction and Solution Quality on client satisfaction and client trueness. To accomplish this, this survey plans to mensurate the impact of prosodies such as Price perceptual experience, Service Quality, Employee Job Satisfaction and Solution Quality on client s satisfaction and trueness in the Airline industry. Equally included in the survey aim is to prove the mediating impact of client satisfaction on client trueness, an issue the research worker believes will strong aid in better understanding the mechanism that are behind the relationships between the ancestors and result of client satisfactions within the air hose industry. The theoretical model is based on market orientation attack as a agency to researching and set uping the relationship between Efficient Airline undertakings as the independent variable and client s trueness as the dependant variable. To simplify this, the research worker has designed the following aims to capture the research job and supply replies to the research inquiries. To prove a theoretical account that can explicate the impact of Price, Service Quality, Employee Job Satisfaction and Service Quality on Customer Satisfaction and Customer Loyalty. Research nonsubjective 2: To find the mediating effects of Customer Satisfaction on Customer Retention/Loyalty. 1.5 Scope of the survey The focal point of this survey is to understand what facet of Airline operations determines Customer satisfaction. This research is limited to the Airline industry, where Saudi Arabia Airline and a prima Airline such as Singapore Airline will be selected for probe with a set of trying technique to research the determiners of client satisfaction and trueness. The focal point of this research is limited to the air hose industry, where selected clients from the air hose industry will be investigated with a set of trying technique to research their perceptual experiences of the air hose services within touristry industry as a strategic portion of touristry selling. The theoretical background of the research is base on market orientation attack and client satisfaction theories, while air hose Tourism will be study from the position of the clients. The research worker is be aftering to construction this research survey as a triangulated exploratory probe that will incorporate both qualitative and quantitative techniques, which will be chiefly based on an in-depth interview with directors and professionals from the Saudi Arabia air hose industry. 1.6 Significance of the research Airline Industry has been chosen as the topic of this survey because it will help in placing those variables that determine client satisfaction and trueness. To the Airline industry, this proposed research work will help in set uping industry criterion and help the faculty members in developing alternate theories and theoretical accounts that will ease the general operations of the Airline Industry ( Halil et al, 2008 ; Fochen and Robert, 2003 ; Dennis et Al, 1993 ) . Significance to the Academicians Very of import to the faculty members on this research is the item geographic expeditions of the linkages that are between air hose operational procedures, service quality and modern-day client satisfaction theories. Arguably, the bing literatures have implied that there exist a relationship between air hose operation procedures and client satisfaction ( ) , but till day of the month there is really small published empirical research in this country that is looking at the impact of monetary value, solution quality and employee satisfaction on client satisfaction and trueness. In add-on to this, bing theoretical spreads have indicated that there is demand for the faculty members to further explore, analyze, explain and spread out the links between client satisfaction theories and air hose operation processes. Given the aforesaid, this research will be chiefly lending to the faculty members through its conceptualisation and through empirical observation proving the impacts of air hose operational procedures like monetary value, service/product quality, employee occupation satisfaction and solution quality on client satisfaction and trueness within the air hose industry. Through the developments of a step that can find the impact of air hose operational procedures on client satisfaction and trueness will supply the empirical methods for the faculty members in better apprehension and able to foretell the existent relationship that is bing between service quality and client satisfaction theories within the air hose industry. Measuring the impact of monetary value will supply the cognition to find if addition or lessening in the monetary values of air hose services will take to better client satisfaction and improved client relationship public presentation or non. Significance to the Practitioners Airline direction and directors will profit by better understanding those factors that really influence the relationships that exist between their operation procedures and client satisfaction and purpose to buy back. In peculiar, air hose troughs will profit from their apprehension of how solution quality and monetary value can impact their relationship with the client, and how cardinal properties in air hose services can be developed and supported by operational procedures. Both the HR and Production directors will profit how employee satisfaction can be of important impact to their service quality and solution quality, specifically through their apprehension of the cardinal relationships that exist between air hose operational procedures and their client relationship public presentations. The enhanced cognition though this research would a long manner assist the air hose direction decision-making procedures when they are measuring their client relationship public presentations. In the concluding analysis, it is deserving adverting here that service quality can non be separated from the construct of client satisfaction. This is because the nature or features of the service has besides been found to act upon the comparative importance of the drivers of client satisfaction ( Zeithaml and Bitner, 2000 ) . 1.7 Proposed Methodology and informations aggregation procedure Though there are many methods of roll uping informations via study. In this proposed research work, primary informations for the intending statistical analysis will be collected through questionnaire design among the selected Airline clients in Saudi Arabia. The research worker is be aftering to follow a 2nd qualitative measuring to confirm research findings and aid in the interpretations of the research consequences with the aid of the Airline Experts/Managers. The Unit of Analysis is who or what that is being studied in a given research. Evidences from the societal scientific discipline research have established a unit of analysis as an organisation, an person, a societal interaction or a group of organization/individual. Associating the above into this research, the unit of analysis are the Airline clients that will be surveyed. 1.8 STRUCTURE OF THIS STUDY Chapter one introduces the research subject determiners of client satisfaction in air hose industry and argues on the grounds for utilizing monetary value, service quality and solution quality, besides included in it were statement of the research job, the research inquiries, the research aims, range and restrictions of the survey and significance of the research. Chapter two will specify the dimensions of service quality and offer the theoretical background of air hose selling through a series of literature reappraisals on touristry selling and client satisfaction. The theoretical background upon which the research worker plans to develop a theoretical model and hypothesis in signifier of sum-up will every bit be contained in chapter two. Chapter three will present the research methodological analysis to be employed in this research, by supplying a elaborate qualitative and quantitative attack to be applied on each instance survey ; and besides contain the processs for the choice of each instance, informations aggregation and treatment of informations quality that will help to find the cogency of the research. Chapter four will dwell of the descriptions and analyzes of the patterns of the air hose undertakings in Saudi air hose. The results of the findings on Saudi air hose will be presented for treatment in chapter five. While chapter six will analyse, discuss and do decisions sing the research inquiries and points to the theoretical part along with the managerial deductions contained in the research. Besides to be included in chapter six are the alternate recommendations as a way for future research.

Monday, November 25, 2019

Learning From Your Mistakes †Example Scholarship Essay

Learning From Your Mistakes – Example Scholarship Essay Free Online Research Papers Learning From Your Mistakes Example Scholarship Essay As every other thing in nature, man is designed to progress through trial-and-error. On a conscious or unconscious level, we all learn from our mistakes so that we are better equipped when a similar challenge comes along. This can also be applied to education, because, as John Hersey observes,â€Å"Learning starts with failure; the first failure is the beginning of education.† The way in which our mind learns practical skills has recently been studied by psychologists. Observing the way in which basketball players practice their throws, these scientists have demonstrated that the mind tries to solve problems in an empirical fashion. It proposes a certain velocity, force and direction to the muscles in the player’s arms and then evaluates the results. Based on the outcome, it recalculates the trajectory of the ball and the force needed and tries again. In the end, it will learn what combination of physical acts is needed to get the ball in the hoop and the player will earn his/her first point. From this point on, it is a matter of â€Å"practice makes perfect†. The mind continually calibrates the player’s actions until it is comfortable with the outcome and, therefore, continually learns from the player’s mistakes. In addition to the actual process of learning how to deal with a certain problem, the human mind finds incentive in failure. Once an honor student starts to be complacent and rest on his/her laurels, a failure is inevitable. As a consequence, the student will gain momentum again, ambition to continue to be the best will kick in and the student will start to work more diligently again. An example of a historical figure who used the errors and successes of others to build his own career is Napoleon Bonaparte. He learned all he knew about war from books and after a while he was a master of belligerent art, so much so that the first time he went to the battle field as a commander he won, though facing a dangerous enemy. In this case, Napoleon relied on the failures and successes of his ancestors to perfect his own skill. In conclusion, whether it is ourselves who err or others, we can view this positively, as an opportunity to learn from the situation. After all, evolution and progress would not be possible without failure because there would be nothing to compare our success with. Research Papers on Learning From Your Mistakes Scholarship EssayThe Hockey GameStandardized TestingThree Concepts of PsychodynamicEffects of Television Violence on ChildrenHip-Hop is ArtResearch Process Part OneMind TravelAnalysis of Ebay Expanding into AsiaBionic Assembly System: A New Concept of SelfThe Relationship Between Delinquency and Drug Use

Thursday, November 21, 2019

Informed Consent in Medical Malpractice Research Paper

Informed Consent in Medical Malpractice - Research Paper Example A set of regulations that govern malpractice lawsuits differs from one state to another. Medical malpractice is not a different tort, instead, the tort of negligence. In this vein, elements of medical malpractice are not different from those of negligence. These are violation, causation, duty, and damages. They are normally framed in health jargon, but are similar to the four mentioned elements that apply to negligence. One of the vital aspects that come up in medical malpractice is that medical practitioners are regarded as individuals who should give very high levels of care than the normal layman. The standard of care reflects what is supposed to be undertaken with regard to the prevailing conditions. Health professionals are expected to render standards of care as would have done a reasonable health practitioner under similar conditions. Medical malpractice takes place when a health professional does not deliver duties to the degree that a plausible health professional would have rendered under the same conditions. If a qualified health specialist had taken the same method or treatment in question, under the same conditions, then medical malpractice would therefore not have taken place. Other specific aspects in medical malpractice entail errors in diagnosis, treatment matters, and difficulties in communication, prescription errors, and falls. For instance, if a medical officer fails to diagnose the plaintiff’s case in a desired way, then the medical officer may be said to have violated the standard of care he or she was supposed to have accorded the plaintiff. The standard of care to be used by health professionals is dictated to some degree, by reference to instructions and rules, state practice procedures, facility laws and methods, equipment literature, job explanation, health information and legal cases. A health provider must possess a suitable license failure of which may be evident enough that the health provider was

Wednesday, November 20, 2019

Operations Management Case Study Example | Topics and Well Written Essays - 2000 words

Operations Management - Case Study Example Considering the initials sales for Britlon to be carried out in the year 2009, the expanding facilities need to be initiated soon. As the forecasts have shown slightly decreasing level of sales volume during the periods for 2006 to 2009, the full capacity of operation of the existing facilities are not required. Hence, reasonable levels of capacity estimation need to be undertaken for supporting the expected business volumes to be generated. This capacity forecasting is necessary because of the following reasons (Beasley, n.d.). The purchase of raw materials and their procurement process is to be analyzed properly to estimate the stock required to be maintained at each of the production locations. Thus the control on the inventory, planning the production process and its schedule all depends on the capacity that is available. This could also help the sales and logistics to plan their operations to ensure the support systems to meet the target volumes set from each plant. This could also help to give the feed back of possibility of future expansion or necessity in the reduction of the production for the overall operational efficiency. Capacity forecasting would also help the human resources department and financial department to ensure the allocations of resources at specific time to ensure smooth flow of operations. Also this would help to review the operations and help the top management to take strategic decisions that are vital for viable performance of the company. Based on these factors the, overall capacity at DSF is estimated as 40 million Kg of production capacity, which includes 30 million Kg of Britlon and 10 million Kg of Britlene. The production capacity for Britlene is planned to lower from the 5 fully working plants in 2006 to 3 fully working plants in 2009. With the information for the year 2006, the number of plants required would be five. But in 2008, at the existing rate of production, only four full capacity plants are needed. Thus the initial works of modification of facilities could be initiated during this time. One of the plants could stop the production and the necessary modification works could be started. This is expected to consume two years of time and by 2009 one fully operational plant for Britlon would be in place. Thus the expected sales of Britlon would be able to meet with this capacity. Thus in 2009, three plants for Britlene and one plant for Britlon would be in operation. Earlier to this, erection of two new facilities for the production of Britlon would be initiated at two different places attached to the existing sites. This project could be totally separate from the current production patterns. As it involved setting up of new facility, this might not hinder the operations at the above project locations too. This could be initiated in 2006 itself and hence by 2010, it would be possible for DSF to have three fully functional plants for production of Britlene and Britlon. Then the capacity available with DSF would be 15 million Kg of both Britlon and Britlene. Thus as per the forecast this capacity be enough to meet the expected volume of the sales. In 2009, one more Britlene plant could be modified to the have the capacity for the productio

Monday, November 18, 2019

IENG377 Essay Example | Topics and Well Written Essays - 500 words

IENG377 - Essay Example enable an additive process to occur, which makes sure that the powder forms are built to form a larger solid thing, which is in accordance to the preferences of the customer (McGrew 1). The water jet cutters will use super-duper high pressure water jets in the process of cutting the material for the printing in a perfect manner. Such ensures that the cutting process is effective and clean. However, in developing the products, the company has to identify a unique product, which is not been produced by the other companies. Such will create a competitive strength for the company in terms of selling the products in the market. Moreover, the finishing of the company product will be unique to create brand of the product and identity of the company in the market of these products. The 3D printers will enable the company to make molds of different sizes and forms. Such includes prototypes of buildings and sculptures, based on client requirements. For example, the printers will make the brackets, structural members of a building, furniture and sculptures. These products will be complex than what other companies are making in the market. The flow water jet cutters will aid in the cutting process of these products to ensure that they are within the size requirement for the printing process. The printing will occur in the following materials, ABS, PVC, PLA, Polyethylene and Polypropylene. Such printing occurs for 1mm course in case of the large objects to 0.35mm fineness based on the specification and the requirements of the customer. A typical example product for the company is robotic prosthetic, which is marketable in the field of medicine. Another example is micro-laptops, which will compete with other companies, which are making laptops, such as Samsung, HP, Acer and Dell among others. The manufacturing process of these products will focus on utilizing high level of technology in order to achieve success in the competitive market environment. Other companies are making

Saturday, November 16, 2019

Analysis of the Australian Fashion Industry

Analysis of the Australian Fashion Industry Australian Fashion Well known Australian designers Lisa Ho, Collette Dinnigan, Sass Bide, Ksubi, Jayson Brunsdon, Leona Edmiston and Kit Willow are taking the world by storm and expanding into the international marketplace. Fashion is one of Australia’s key creative and design industries and there are now over 2000 active fashion exporters delivering their products and services in overseas markets. The export of Australian fashion is not limited to exclusive designers. Street wear, and surf wear are also famous worldwide. Quiksilver, Billabong and Rip Curl are famous for their boardshorts, T-shirts and wetsuits. â€Å"Getting your label overseas is important†, says designer Claus Maus, â€Å"Not only for building your brand but also for growing sales. The key markets include New Zealand, United Kingdom and the USA. Annual textile, clothing and footwear exports are worth $A277 million, of which $A289 million is clothing. This essay will examine the marketing strategies adopted by some of these fashion brands to launch their label internationally. International markets can provide opportunities for growth. To achieve this, companies need to develop and perform marketing activities aimed at their target customer. A detailed analysis of the environment is critical before a company enters an overseas market. This analysis should include cultural, social, ethical economic, technological, political and legal issues. Cultural differences may affect marketing negotiations and product use. Australian fashion is becoming more popular. Australian Fashion Week is one of the first shows of the fashion season which mean Australian designers can be early in setting trends. It was during Australian Fashion Week that Easton Pearson got their start globally. It is all about timing. Fashion does well in neighbouring markets such as New Zealand, Indonesia and Singapore. In order to stay competitive in the global fashion market, brand management and positioning is crucial. It is important for designers to have a presence at major international fashion events with an eye to being picked up by overseas retailers and boutiques. It is important to listen to your consumer and listen to your retailer. The retailer will have some very specific requirements – will it turn up on time, it will be price correctly and it will make your consumer feel special. The type of product will obviously determine the right market. For example, red-carpet fashion will do well in wealthy, affluent markets, whereas swimwear will do well in big resort areas. The international fashion industry is tough, competitive and constantly evolving. Fashion can be very market and culture specific, so fashion labels should be aware that what is considered fashionable and stylish will differ considerably between markets. When going international fashion exporters need to consider the lifestyle of the customer they are targeting and adapt colour, garment practicality and fabric choices to suit the target climate, lifestyle and market group Social laws will dictate to what extend certain parts of the body should be covered and even the models displaying products should reflect the target market. Immodest clothes are considered inappropriate for many Middle-Eastern women and in Mexico the colour purpose is associated with funerals. Easton Pearson, a successful fashion exporter had to adapt their sizing and hemlines for markets such as Japan and the Middle East. Successful jeans label Tsubi underwent a brand name change to Ksubi. . A shoe label in the United States called Tsubo claimed the name infringed its trademark and challenged the businesses’ use of the name. This case exemplifies how much a brand name means to the business. Colour can also be associated with a brand. Cadbury unsuccessfully took Darrel Lea to court over their use of a shade of purple. Within every brand there is a product. But not every product is a brand. A product is something tangible, it has physical attributes, styles, features and price. A brand is the total consumer experience of a product, its personality, the trust you have in it, the status it gives you, the experiences you share with it. The cultural aspect of launching a brand can’t be overlooked. Sometimes there are language issues, For example, The Ford Pinto did miserably when first introduced in Brazil, and it was discovered that â€Å"pinto† is slang for â€Å"small male sex organ†. Ford changed the name to â€Å"corcel† which means â€Å"horse† and sales improved. Billabong is now the leading brand in Peru. One of the ways in which they have made this brand so well know in Peru has been through providing sponsorship to leading athletes. They sponsor surfers, skateboarders and snowboarders and host many of the event that make up the surfing World Championships Tours as well as region-specific events. They know their customers well and develop innovative and functional products for them, Breaking into overseas markets is exciting but also challenging. Developing an overseas market gives rise to opportunities to grow and prosper with increased sales and profits, improved domestic competitiveness and a reduced dependence on the Australian market and seasonal fluctuations. To enter the overseas market there are certain strategies that must be undertaken to improve success. Breaking into the international market can be costly in time, money and resources. Thorough preparation is essential. Preparation should include professional advice, the ability to balance domestic and export market, do not assume all markets are the same and modify the product to meet regulations and cultural preferences of other countries. Planning is essential. Companies must be capable and ready to export and must have total commitment from all staff. Research is essential and a thorough analysis should be made of the market, taking into account size and distribution capabilities and competition. Companies should respond to perceived demands in overseas markets such as niche markets and acquire resources and technology. A successful marketing strategy used by Sass Bide to launch their label internationally was having celebrities wear their clothing. Basically they asked people through fashion editors to ‘try their jeans’ and first begun by sending their jeans to all of the editors in New York and London presented beautifully with a covering letter. This strategy worked as out of a dozen gifts sent, 6 would write back saying â€Å"OH, my God, we love this†, and as a result celebrities would endorse them. They just had to get their product to the right people. They took this approach as they did not have the money to spend on advertising and marketing, and thought that word of mouth marketing was the way to go. Working with influential people (celebrities) is an important of word of mouth marketing. â€Å"Nobody counts the number of ads you run, they just remember the impression your make.† (Wiliam Bernbach). Sass and Bide partners, Heidi Middleton and Sarah Clarke spend a lot of time travelling making connections with the customers on a one to one level. They do not want to advertise they are more interested in intimate marketing as well as Public Relations. They relied on word of mouth marketing early on however this has changed over the years. The US market is very competitive so they now have a marketing plan and strategy in place to target the whole of the country. They target celebrities like Naomi Watts and Kylie Minogue. They also do in-store appearances and hold tea parties and invite all the stylists and editors to these tea parties. The SWOT analysis is a tool used to assess a company’s strengths, weaknesses, opportunities and threats. Strengths and weaknesses come from within the company and are directly controllable. Strengths are attributes of the organisation that are helpful to achieving the objective. If a SWOT analysis does not start with defining a desired objective it may be useless. Identification of strengths, weaknesses, opportunities and threats is essential as steps in the process of planning for achievement of the objective may be derived from them. Strengths include a strong brand name and a good reputation among customers Weaknesses include limited finances and lack of key distribution channels. Opportunities include new technologies, a new international market and loosening of international trade barriers. Threats are shifts in customer’s tastes, new competition and the introduction of new regulations. Firstly, the company has to determine whether the objective of launching internationally is attainable. The organisation should ask how they use each strength, how they can stop each weakness, how to exploit each opportunity and how to defend against each threat. A fashion label needs competitive advantages that give it an advantage in meeting the needs of a targeted market (strengths). To be successful fashion labels need to be an innovative product combined into excellent design that bring together individual style. Brand ambassadors are also a key element in brand acknowledgement overseas. Limitations that a business faces in developing are a weakness. Weaknesses are harmful to achieving the final objective. Limited financial resources can contribute to weakness. The label must be able to generate sales rapidly after the launch. This entails reaching enough people with marketing efforts and creating a retail network. Opportunities and threats exist independently of the business. Opportunities are favourable conditions and business can be rewarded from these benefits if it acts on them properly. Threats are conditions or barriers that may prevent the organisation reaching its objectives. Threats must be acted on or avoided to prevent them from limiting the company’s capabilities. When launching a fashion label internationally it is important to make sure the opportunities are used properly and the strengths made even stronger in order to find new arising opportunities. All the Australian fashion labels entering the international market are in direct competition with one another and are rivals. They all operate in similar fields and their target customers are similar. Billabong and Quiksilver are well established and have loyal followers. Even though competition is very hard it creates opportunity. Competition keeps the companies moving forward. Creating word of mouth marketing campaign can make a big difference in the perception and image of the brand. According to Andy Sernovitz, author of â€Å"Word of Mouth Marketing: How Smart Companies Get People Talking† there is a five T method to create efficient word of mouth campaigns. Getting the campaign to function is based on Business to Customer to Customer communication. The real message comes from the customer. The five Ts are Talkers Topics, Tools, Taking Part and Tracking Word of mouth marketing is fully actionable, trackable and plannable. The Internet provides excellent ways to track blogs and other forums. It is very important to identify who and why people are talking about the brand. Find people who will talk about the label and give people a reason to talk. Tools help the message spread faster and further. Track, measure an understand what people are saying. It is important to be successful internationally to find people who will talk about you such as retailers, bloggers and retailers. Also the fashion label should give people a reason to talk through excellent products and great service. They can help the message spread faster and farther by blogs, message boards and the internet. The company itself can take part by posting blogs, answering emails and offering personal service. Also you should measure and understand what people are saying by searching blogs and listening to feedback. The fashion product must also make the most of opportunities. The product image must appeal strongly to people who want to dress stylish but do not want to sacrifice their comfort. With a successful marketing campaign and image building the brand can become very valuable in a short period for time and generate lucrative offers from investors and competitors. Most South East Asiancountries correlate imported brand names and higher prices with superior quality. They generally pay close attention to the country of origin when evaluating quality and making purchasing decisions on apparel products. The average arget age of consumers in South East Asion for imported apparel is becoming younger from people in their 30s to people in their 20s. Given the growth South East Asian casual wear and sportswear market. Australian apparel in these segments has some distinct advantages that provide a good basis for establishing a storng brand image. Designer brands that are successful in the interntional marketplace have a high market potential to be successful in the South East Asian market. Department stores in south east asia are highly positioned and any international fashion brand ensure that is a priority to denter the department stores. Sociuakl Responsibility Socially responsible organisations strive for marketing citizenship by adopting a strategic focus for fulfilling the economic, legal, ethical and philanthropic social responsibilities that their stakeholders expect of them. At the most basic level all, companies have an economic responsibility to be profitable so they can provide a return on investment to their owners and investors, crete jobs for the community and contribute goods and services to the economy. Marketers re also expected to obey laws and regulations. Examples of social responsibility issues include environment, consumerism and community relations. Being socially responsible means an organisation shows concern for the people and environment in which it transacts business. In some cases social responsibility incorporates supporting social causes to help society. For example, some marketers sponsor charity events. Social responsibility does not automatically translate into increased revenue or public image. However, companies who adopt social responsibility tend to have a strong reputation which pays dividends in the form of increased customer loyalty.

Wednesday, November 13, 2019

Justice as Defined by Augustine and Aristotle Essay -- The City of God

Justice as Defined by Augustine and Aristotle â€Å"Justice removed, then, what are kingdoms but great bands of robbers?† (Augustine, The City of God against the Pagans, p. 147[1]). Augustine makes quite a claim here. The presence or absence of â€Å"justice,† he implies, can make or break a great kingdom. What is this justice that Augustine speaks of? Is it the philosopher kings that define Plato’s â€Å"just city[2],† or perhaps Aristotle’s â€Å"good life[3]†? Augustine approaches the challenge of defining justice in a different, but not necessarily contradictory way, than his predecessors. In The City of God against the Pagans, man’s relationship with justice is only secondary; for Augustine, justice is about God. The title of his book alone reveals that Augustine is deeply religious. Rarely in City of God is there a discussion that does not have divine elements or references, and his discussion of justice is no exception. For Augustine, justice seems to be the combination of two things: recognition by man of his place in the world below God, and strict (or as strict as possible by a mortal) observance of God’s laws. The second part is actually the easier one of the two to examine. Man is simply supposed to follow the teachings professed in Christianity’s religious texts to the best of his ability. The interpretation of the correct ways to follow those laws is another matter, but one that Augustine pays little attention to. Augustine’s attention is focused rather on man’s recognition of his place below God, and in a greater sense, on man’s respect for God. â€Å"†¦impeded by [man’s] own humility†¦especially when the divine providence justly resisted their pride, so that it might show by comparison with them that i... ...ry opinion would favor Aristotle, and I am inclined to agree. Aristotle’s secular, capitalist-tolerant view seems like it would jive more with today’s society than would Augustine’s deeply religious near-asceticism. In America, we live in a world of material possessions and manage to live better than citizens of any other nation, and most would agree we are not living in a world of sin or on the edge of turmoil. Then again, some would. Personally, I envision justice as a combination between ambition and moderation—right down Aristotle’s alley. In addition, I appreciate Aristotle’s optimism and faith in us mortals, optimism not as present in Augustine’s vision. [1] Augustine. The City of God against the Pagans. Trans. R. W. Dyson. Cambridge, 1998. [2] Plato’s Republic [3] Aristotle’s Politics [4] Aristotle. Politics. Trans. Ernest Barker. Oxford: 1995.

Monday, November 11, 2019

Assessments in a care environment Essay

Although there are many hazards that could be potential risks in the food environment in a hospital, there are a few which have the highest risk of  occurring and could then cause the most harm to both the service users and service providers. Whilst preparing and cutting vegetables, there is a risk that someone could cut themselves with a sharp knife or cutting equipment. Although the likelihood of this happening could be quite high when there is a lack of training involved, the severity of the injury or damage to health would be quite low considering many injuries that occur this way would be easily seen to and treated by the first aider or the person in charge. However, to prevent this risk occurring at all, all staff should be supplied with the appropriate equipment they should use and training so they are aware of how to handle the equipment in the right manor. A low level of sanitation in a food environment could cause there to be a wider and much quicker spread of bacteria through the food and surfaces which could prove to be harmful, especially in a hospital environment. Due to health and safety regulations being followed by all caring establishments, the likelihood of this happening would be a 2. However if there weren’t regulations being followed by the hospital and this was to occur then the severity could potentially be a 4/5 as the spread of bacteria in a hospital setting would be made worse when considering the weaker people in the hospital and those whose immune systems wouldn’t be able to fight off bad bacteria as well as other and could get sick or their condition could worsen if they already are sick. To prevent this all supervisors should ensure legislations, policies and procedures are being followed at all times to ensure maximum sanitation and cleanliness. Due to the wide variety of people consuming the food in the hospital, it would be vital to take into consideration allergies some people may have and to ensure they are not given food that contains or has been made in the same area as the food they are allergic to. Although the likelihood of this happening is just a 3 due to the fact all staff should adhere to procedures and take into consideration peoples allergies anyway, the severity of this if it occurs could be a 4/5 due to the fact allergic reactions could potentially severe and some cases could even lead to death. To ensure all precautions are taken with these activities and to minimise the risks which could occur from the hazards there are many things that can be done or put into place and thus prevent patients, staff or visitors from  harm. Firstly, to prevent somebody cutting themselves while they are preparing food they should be given training before hand to ensure they are aware of how to use the equipment appropriately and make sure they know which piece of equipment is the most appropriate for the type of food they are preparing. Under the Personal Protective Equipment (PPE) policy it states that all employers have duties concerning the provisions and use of PPE at work and should provide safety training to ensure no members of staff come to any harm (hse.gov.uk, 2015). To prevent the spread of bacteria and ensure the safety of everyone who is to consume the food available, all staff should also be given training on the appropriate ways and places to store food at the right temperatures to ensure the risk of bacteria growth is minimised. Managers of businesses or areas dealing with food have a duty to ensure all food is safe to eat, all harmful or out of date food is removed and unable to be consumed and records should be kept of where the food was bought from to provide evidence if needed. This emphasises the importance of how the Food safety act 1990 should be put into place to ensure the employers and employees stick to their duties to ensure maximum safety for service users. Also hand sanitiser should be provided and available around the hospital including the kitchen to prevent cross contamination that way (legislation.gov.uk, 2015). Finally, to ensure the safety of patients and minimise the risk of something fatal happening to them, all allergies they have to foods should be recorded down and available to all kitchen staff who will be preparing food. These records should be checked regularly and all food should be prepared on separate work surfaces or chopping boards to reduce the risk of cross contamination and any allergic reactions occurring. Physical exercise class Although many form of exercise and physical movement for many patients would be greatly beneficial to their health and wellbeing, it could also prove to provide more harm to health than good if precautions are not taken. Spilt water on the floor where someone may be exercising could prove to be harmful and cause damage to their health if it isn’t seen and cleaned up by someone. Although there is just a likelihood of just 2, the severity could potentially be 3 as an injury to someone in a hospital who could be elderly  could be fatal and cause serious damage to their weak bones and skin. To minimise to risk you could put control measures into place including not allowing any food or drink to be consumed in the exercise area and to have a separate room for them to be stored. Too much exercise for some patients could over work them and cause an injury to their health if it is repeated. Exercise can cause a vast increase in both heart rate and blood pressure and could lead to ma ny serious problems if an elderly patient is doing too much. The likelihood of this causing harm to patients is 1 as both patients and staff should be aware of when too much exercise is being done and if they’re working too hard. However, if this was to occur, the severity would be 5 as weaker elderly patients could suffer from a heart attack or stroke over time if they aren’t being monitored on what exercise they’re doing and the effect it is having on their health. To control this all service providers involved in the physical activities and wellbeing of the patients should know and keep records of any conditions the patients may have which could lead to adverse effects or weaken them. All patient files should have records of what exercise patients have done to ensure they do enough to stay health but not too much that they cause themselves harm or injury. There should also be multiple members of staff observing exercise sessions to keep an eye on those more likely to over work themselves. If patients are showed how to warm up and down properly then they could injure themselves more then what they would if they warmed up. Also, if the exercise is too harsh and causes patients to have to put a lot of effort in just to complete tasks then the severity should be decreased to allow them better health. This would also help prevent a majority of excess aches and pains that would come from treating their body too harshly. Because of possible high severity of an incident is water was spilt during an exercise class, precautions should be put into place to minimise this risk and decrease the likelihood of it ever happening and injuring a patient. If drinks are restricted to one particular area or room away from where the exercise is taking place then there would be a decrease in the risk of anything being spilt in certain areas. Also if patients doing the exercise were given regular breaks to have a drink and a rest they would prevent spillages as well as prevent any pains occurring by doing too much exercise.  Secondly, the amount of exercise each individual patient is able to do would be subjective on the individual and therefore not all the patients should be forced into doing as much as others may do if they are less capable. Each patients amount of exercise should be monitored and recorded to ensure they get the right amount but are not getting too much. Also by monitoring them it would be easier to identify if any of the patients are struggling with any of the exercise methods or are in too much pain to carry on. This also applies to the third point made. The patients shouldn’t be doing exercise which is too harsh for them to carry out or if they don’t completely understand what they are doing because they could do it wrong and injure themselves severely. By allowing them to warm up and down before and after they carry out exercises and by showing them how to carry it out appropriately would lower the risk of injury and allow them to enjoy it instead of being in pain. Visiting Times Visiting hours are the busiest times in a hospital and so could potentially have many hazards involved in allowing people in and out of the hospital without appropriate precautions taken. Poor sanitation from new visitors could potentially be a big problem in a hospital as bacteria will be being bought into the wards and could enhance the spread of infections or diseases. Due to the fact a hospital has a wide variety of patients including elderly and those who have recently had surgery (meaning they may also have open wounds) the spread of bacteria could be hazardous to their health and the healing process of their injuries/wounds. The Likelihood of this happening would be 2 which is significantly low considering the change of law in 1995 which ‘provided specific recommendations to promote improved hand-hygiene practices and reduce transmission of pathogenic microorganisms to patients and personnel in health-care settings’ (Cdn.gov,2014). However the severity of a lack of sanitation would potentially be a 4/5 as the spread of bacteria and therefore infections and diseases could be harmful to people’s health and if unable to fight it off, it could possibly even shut down some peoples immune systems. To minimise the risks of this there should be hand sanitizer and hand was stations placed all around the hospital with signs so the visitors remember to clean their hands and kill off unwanted  bacteria. Security is a vital party of a hospital to ensure the safety of everyone in the building. Without a high level of security around the hospital anyone would have access into and out of the building that may not be authorised. This could mean unwanted visitors may come in and read documents they are unauthorised to, or even confused elderly patients may get out without realising it and end up injuring themselves outside without anyone there to help. This hazard would have a likelihood of 1 and a severity of a potential 4/5 because, although it is very unlikely to happen in a hospital, if a patient were to get out they could get themselves into all sorts of trouble and not realise the danger of traffic outside causing fatal injuries or maybe even death. CCTV should be in place to monitor people in the hospital and all wards should be locked so only authorised people are able to enter and exit. Damage to property could occur during visiting hours as the hospital will be crowded with a variety of people, patients and staff which could cause some things to be damaged or broken, especially when there are a large number of visitors at one time. Although this would not directly affect the health of service users or service providers, it is a hazard to the hospital and would cost a lot of money in repairs each year if there are no control measures in place. CCTV would help monitor any damage that would occur and the person behind the damage; however there should also be signs around the hospital reminding visitors to stay orderly and respectful at all times on the wards and around the building. Due to the fact that so many different people will be entering and leaving the hospital, they could be carrying many different types of bacteria into the hospital which could cause a higher risk of the spread of infection. By providing hand sanitiser and making it widely available around the hospital and wards, all visitors and people who enter the hospital will be able to reduce the amount of bacteria they are bringing in and reduce the risk of infection. There is a hand hygiene policy which should be put into place in the hospital to ensure the safety of patients and visitors. It is well known that hand hygiene is one of the most important factors in preventing the spread of infection and the unwashed hands of all healthcare professionals and visitors is the most important route of cross-infection in the  healthcare environment (Ayliffe at al, 2000). Secondly, there should be an appropriate amount of security in and around the hospital to ensure only authorised people are getting in and out of the building. CCTV cameras should be working and placed all around the building and there should be security systems put in places at all of the entrances and exits to ensure the risk of unwanted visitors or patients getting out is minimised. This would also lower the risk of any property being damaged and if it does occur it would allow the staff to look back over the footage and identify who was at fault for any damages that occur. Although the likelihood of these occurring is predictably low, it would decrease the severity of incidents which occur as it would allow people to be identified and things could be managed before they get out of hand. Dispensing of medicines Prescribing and dispensing medicine is a vital role in hospitals to ensure all patients get the medication they need to help them recover, however there could be many possible hazards involved with dispensing medicines that could cause harm to patients and their health. Prescribing patients with the wrong dosage of medication is a possible hazard as it could lead to the patient having an overdose or having serious health problems afterwards. Although the likelihood is low the severity if this does occur is high as the health effects would be very negative and put patients health into a decline. To prevent this all patients records should be checked beforehand to ensure they are being prescribed the right amount, also the medication should be double checked before being handed to the patient to ensure no mistakes have been made. If medication is left on the side it could be consumed by someone who doesn’t need it, by a visitor not knowing what it is or even by a child who mista kes them for sweets. This could cause great harm as someone who takes them could overdose and it would have negative effects on their health if taken in large quantities, especially to a child. All medication should be locked away in a cupboard or be handled/observed by a nurse or doctor at all times to ensure no one can take them when they don’t need to or accidently. Needles could be a hazard in a hospital if not used correctly or if a nurse slips while holding one. If found left lying around someone could use one and pierce their skin injecting themselves with  something they don’t know about, or even risking infection by finding a dirty needle and using that. Also if a nurse slips whilst holding on they could injure themselves or the patient by accidently stabbing the skin. This isn’t very likely to happen as all nurses should be provided the appropriate training on how to handle needles and dangerous equipment so they don’t make a mistake. Also, all needles should be di sposed of immediately after use so they cannot be used again and cause cross-contamination. The severity for all hazards which could occur for dispensing medicines are all high and so to reduce the risk of anything serious happening or anyone being injured, policies and procedures must be put into place to ensure people’s safety in the hospital. All patient records must be checked before they are prescribed with a medicine to ensure they are provided with the right type of medicine and the right dosage. If this is done wrong it could potentially eventually lead to death for an unfortunate patient and so the dispensing of medicines policy should be put into place. The policy states that all medication should be stored, administered and disposed of appropriately to ensure minimum harm and training must be given to staff to make sure they understand how vital and critical their role could be (oxfordshireccg.nhs, 2013). All medication must be locked away and not left lying around the hospital to ensure only the appropriate staff members who have had training are able to access it and no children or vulnerable people are able to pick it up off the side and take medication which could make them sick. Finally, it is evident that needles are dangerous pieces of equipment if mishandled or in the wrong hands and so the dispensing of medicines policy should be ensured and put into place because of this fact also. All used and unwanted needles should be disposed of immediately instead of being left lying around and all staff should have training before they start in their role to ensure they know how to handle a needle and to make sure they don’t injure themselves or anyone else with one (goshospital, 2015). Moving patients between wards Naturally there would be many risks involved with carrying out this activity as there are a lot of precautions that would needed to be adhered to to make  it successful. There could also be many complications to consider if you were moving an elderly, weak or disorientated patient. The likelihood of any of the hazards occurring is low due to training the staff have and regulations they follow to ensure safety. Using the appropriate equipment is vital when moving a patient between wards as it would assist to lift and transport the patient without causing any harm to the health of either the patient or the member of staff. If a nurse is moving a patient on their own without a hoist or any help, they could injure their back by not lifting properly or injure the patient if they’re lifted in the wrong way. According to the manual handling regulations 1992 all staff should be provided with PPE and training on how to carry out tasks like these to avoid injuries or harm. The likelihood of any harm occurring is low if the regulation is followed however the severity could be 3 as the damage it could cause may need special attention. Dropping patients would be a risk if they are heavy or awkward to lift between one place to another. The severity of this if it happens would be quite high depending on the state of the patient, especially if the patient being moved is elderly or fragile, they could easily break a bone or more damage would be caused if they are dropped. Busy corridors during visiting hours could cause complications when moving a patient as it would make it a lot harder. If some of the corridors or lifts are busy you would not be able to move the patient as quickly and efficiently as liked/needed. Also, if there are people milling about the corridors it would be easier for the patient to be knocked over or injured by accident. The severity of something happening while a patient is being moved between the hospital is on average 2.5 which could be severe in the wrong situations and so staff must be provided with the right equipment and training to prevent the risk of injury or the likelihood of anything happening. Under the personal protective equipment policy it states that all staff members should be provided with the correct equipment to carry out tasks to prevent injury to themselves and the other person involved (hse.gov.uk, 2015). This could include someone like a hoist to prevent injury to the staff members back and to ensure that the patient is being lifted properly. Although dropping a patient has a low likelihood and may not happen easily, if it  does it could be severely fatal to the patient and cause them a lot of injuries. The risk of this happening would also be minimised if the correct equipment was provided to ensure the staff member doesn’t assert strain on their back/ body and it ensure that there is enough power to lift the patient, especially if the member of staff isn’t very strong. Finally to make it easier to move patients it should be done when the hospital isn’t busy so there are no visitors mulling around and getting in the way. References Hse.gov.uk, (2015). Personal Protective Equipment (PPE). [online] Available at: http://www.hse.gov.uk/toolbox/ppe.htm [Accessed 15 Jan. 2015]. Gov.uk, (2015). Food safety – your responsibilities – GOV.UK. [online] Available at: https://www.gov.uk/food-safety-your-responsibilities/food-safety [Accessed 15 Jan. 2015]. Legislation.gov.uk, (2015). Food Safety Act 1990. [online] Available at: http://www.legislation.gov.uk/ukpga/1990/16/contents [Accessed 15 Jan. 2015]. Hospital, G. (2015). Sharps: disposal of used sharps – Clinical guidelines – Health professionals – Great Ormond Street Hospital. [online] Gosh.nhs.uk. Available at: http://www.gosh.nhs.uk/health-professionals/clinical-guidelines/sharps-disposal-of-used-sharps/ [Accessed 15 Jan. 2015].