Bcg Matrix - 1487 Words

What is BCG matrix? The BCG matrix is a chart that had been created by Bruce Henderson for the Boston Consulting Group in 1968 to help corporations with analyzing their business units or product lines. This helps the company allocate resources and is used as an analytical tool in brand marketing, product management, strategic management, and portfolio analysis. Analysis of market performance by firms using its principles has called its usefulness into question, and it has been removed from some major marketing textbooks. Understanding the Matrix BCG matrix means of analyzing the balance of an organization’s product portfolio. According to this matrix, two basic factors define a product’s strategic stance in the market place: 1. Relative†¦show more content†¦The most obvious difficulty is that strategy is defined purely in terms of two simple factors and other issues are ignored. Further problems include: ââ€"  The definition of market growth - What is high market growth and what is low? Conventionally, this is often set above or below 5 per cent per annum, but there are no rules. ââ€"  The definition of the market - It is not always clear how the market should be defined. It is always possible to make a product dominate a market by defining the market narrowly enough. For example, do we consider the entire European steel market, where Usinor would have a small share, or do we take the French segment only, when the Usinor share would be much higher? This could radically alter the conclusions. ââ€"  The definition of relative market share. What constitutes a high relative share and a low share? Conventionally, the ratio is set at 1.5 (organization’s product to share of market leader’s product) but why should this be so? Hence, although the BCG matrix has the merit of simplicity, it has some significant weaknesses. As a result, other product portfolio approaches have been developed. . SWOT ANALYSIS MATRIX SWOT analysis is the evaluation of available Information concerning the Business environment in order to identify internal strengths and weaknesses, and external Threats and Opportunities. SWOT analysis is also known as Situational analysis and, when applied to competitors, as Competitor profiling.† SWOT analysis isShow MoreRelatedBcg Matrix ( Bcg ) Matrix1409 Words   |  6 Pages(BCG) Matrix. This type of matrix is used to recognize how a company is surviving in different markets. â€Å"The BCG Matrix graphically depicts differences among divisions in terms of relative market share position and industry growth rate† (Jones p. 177). (See Appendix D for and example BCG Matrix). Under Armour has two areas that are a major star for the company. Stars, represent the organizations best opportunities for growth. According to Williams (2015) Under Armour is continuing to seeRead MoreThe Bcg Matrix1694 Words   |  7 PagesBCG Matrix Opportunity - Threat Analysis Submitted to: Professor Clyde By : Parth Mithani Roll No. 60 F.Y.M.M.S. Alkesh Dinesh Modi Institute for Financial amp; Management Studies. 1) The BCG Matrix The BCG / Growth-Share matrix is a model developed by the Boston Consultancy Group in the early 1970’s. It is a well known tool for a marketing manager. It is based on the observation that a company’s business units can be classified into four main categories based on combinations of market growthRead MoreBcg Matrix Analysis2570 Words   |  11 PagesBCG Matrix Model BCG Matrix Model The BCG matrix or also called BCG model relates to marketing. The BCG model is a well-known portfolio management tool used in product life cycle theory. BCG matrix is often used to prioritize which products within company product mix get more funding and attention. The BCG matrix model is a portfolio planning model developed by Bruce Henderson of the Boston Consulting Group in the early 1970s. The BCG model is based on classification of products (and implicitlyRead MoreBcg Matrix944 Words   |  4 PagesInternational Marketing – 3rd Assignment Portfolio Analysis Region 4 (Italy) June 2011 1 Portfolio Analysis – The BCG Matrix The BCG Matrix is a market growth-market share matrix developed by the Boston Consulting Group, which is used to support strategic decisions in order to optimize a business portfolio with regard to new, old, innovative or established products and/or strategic business units (SBU). Its underlying theories are the experience curve as well as the product life cycle. HavingRead MoreMatrix And Analysis : Bcg Matrix1361 Words   |  6 PagesBCG Matrix Business Unit Matrix and Analysis This matrix chart seeks to help companies analyze their individual business units or product lines to determine how to allocate internal resources. This matrix is used most frequently in brand marketing, product management, and strategic management within an organization. The matrix divides each product or business unit into four different categories based on a combined analysis of market growth and market share (Rothaermel, 2015; Ioana, Mirea, BalescuRead MoreGoogles Bcg Matrix1027 Words   |  5 Pagesappliance, mobile search, cloud computing and internet advertising. This article is divided as two parts---first part is to analyze Google’s businesses by using BCG matrix. [1] Then, another part is useful recommendations on how Google can formulate corresponding strategies to capture and sustain competitive advantage in each business. BCG matrix is commonly used to analyze business portfolio by comparing relative ratio of one’s market share to the largest competitor’s in the industry. Google’s searchRead MoreBcg Matrix Critique1958 Words   |  8 PagesMarketing Critique: BCG Matrix Your Name Here Table of Contents Introduction 3 Concept Overview 3 Functional Critique 5 Intellectual Critique 6 Ethical Critique 7 Political Critique 8 Conclusion 8 Bibliography 9 Introduction This paper will attempt to provide a broad critique of the Boston Consulting Group Matrix in light of the ideas of Hackley (2009). In his book Marketing:A Critical Introduction, Hackley presents a framework for analysing marketing models. He suggestsRead MoreBCG matrix Essay4376 Words   |  18 Pagesï » ¿Relevance. Widely used in the practice of strategic choice has received a two-dimensional matrix , developed by the Boston Consulting Group. Therefore, this matrix is ​​a matrix known as Boston Consulting Group or BCG matrix . This matrix allows the company to classify the products in its market share relative to its main competitors and the rate of annual growth in the industry. Matrix enables us to determine which products company occupies a leading position compared to competitors , whatRead MoreEssay on BCG Matrix6769 Words   |  28 Pagesto the process of workers. They have proved it by doubling their output in two years and plan to expand a wider range o f fruits and vegetables. The Gascoyne Gold group teaches an important lesson about how doing business. 1.2 INTRODUCTION OF BCG MATRIX First and foremost, most of the business owners and the managers would consider the most important logical strategic direction in order to run their business which are growing. They believe that if the business does not grow over the time passRead MoreBcg Matrix Is A Model Developed Via The Boston Consultancy Group1691 Words   |  7 Pagesâ€Æ' BCG Matrix The BCG matrix is a model developed via the Boston Consultancy group within the early 1970’s. It is a good known device for an advertising manager. It s based on the commentary that a company’s business models can be categorized into four important categories centered on combos of market development and market share, for this hence the name growth-share matrix. Market progress represents the industry attractive attractiveness, and market share stands for competitive knowledge. This

Was The American Civil War An Inevitable - 1390 Words

Sabrina Scovino Was the American Civil War an inevitable consequence of the American Revolution? The American Revolution marked significant changes in the political, social, and economic status of the Americans. For a long, time the lives of the Americans were darkened by the British colonial rule. The British government passed several intolerable Acts. For instance, the Massachusetts Government Act was a restriction to town meetings. As a result, the American opponents began collective actions to disapprove the colonial rule. After a long struggle, the Americans overthrew the existing rule. However, the new dawn did not provide freedom to all citizens. The slaves were compelled to continue supplying forced labor to the Whites. The resultant effect of oppression pushed the slaves to start fighting for the equality. In this case, it is evident that the Civil War was a direct consequence of the American Revolution.[1] All strangers coming into the American lands created excessive anxiety among the Americans. The widespread comfort, the facilities for livelihood, cheap lands and high price of labor are equally observed. Essentially, it is not issues like poverty, tyranny and over competition that produces anxiety, it is the perpetual improvement of the outward condition[2]. However, the desire to create wealth is more valued in America than other parts of the world. The spirit of moderate living is disregarded in American institutions. Therefore, the Americans shouldShow MoreRelatedThe American Civil War Was Inevitable1975 Words   |  8 Pagesitself cannot stand were the words of Abraham Lincoln in a republican convention on June 17,1858 in Illinois. The inevitable debate over slavery, popular sovereignty, the publishing of Uncle Toms Cabin, and Lincolns election would eventually have brothers versus brothers fighting each other in a bloody war. Religion, economics and the lost of power made the civil war an inevitable one. Popular sovereignty is the ideal that people could choose their laws such ideal Lewis Cass first broughtRead MoreWas the American Civil War Inevitable?2559 Words   |  11 PagesWas the American civil war inevitable? The civil war was inevitable, only however, after one key event; the cotton gin made the civil war inevitable. The invention of the cotton gin in 1793 was the key element which enabled the south to have sufficient vested interest in their traditional lifestyle in order to feel the need to defend it at all costs even from their Northern countrymen. The core argument of this essay centres around the evidence which clearly defines their being in existence twoRead MoreThe American Civil War Was Inevitable Essay1641 Words   |  7 PagesThe Civil War was inevitable in many reasons. The economic and industrial evolution was mainly in the North side of the United States while the South was just a cotton kingdom, Slave Empire. Also both were completely opposites of one another when it was about freeing the slaves or hiring more. With many debates there has to be sides that would be separated especially if the president has so much hate from the people. With that being said, since many want opposing ideas, the Civil War becomes muchRead MoreEssay on The American Civil War Was Inevitable1930 Words   |  8 PagesThe Civil War: one of the most pivotal and significant moments in the history of the United States of America. The dividing of a newly birthed nation upon itself - the turmoil created threatened to collapse a unified yearning for independence. A nation once united by the solace of solidarity, once tread on by the tyranny of a motherland, once triumphant in a fight for freedom, became segregated by principle. Power and greed fueled a dichotomy between color and people which repercussions lingeredRead MoreThe American Civil War Was Inevitable Essay1653 Words   |  7 PagesThe Civil War between the North and South was the result of two cultures that economically, morally, and legally clashed on almost all levels. The steadily growing conflict between the two parts of the union makes it hard to pinpoint the origin or the cause of the resulting war. The conflict a rose from a nation thats geographical areas had slowly grown apart in their ideals and also their source of income, which is often the cause of strife between battling regions. This rift driven between the twoRead MoreEssay about The American Civil War Was Inevitable1813 Words   |  8 PagesSouth is truly one of the most defining events in American history. Through numerous events leading up to the start of the Civil War, I will attempt to show how the United States was destined for conflict and that the Civil War was inevitable. The first way I will show how the war could not be avoided will deal with the issue of slavery. Slavery should be the first mentioned because many conflicts within the United States leading up to the Civil War and the division of the United States dealt withRead MoreThe War Of The American Civil War960 Words   |  4 Pagesslavery even if it meant war caused peace in this nation. Slavery was the vital cause of the American Civil War. The north and the so uth both had their differences on how to run the country. People in the North believed in unity and that slavery should not exist because â€Å"all men are created equally.† On the other hand, the South believed in continuing slavery. People tried to talk it out and come to a middle ground after both sides compromising, however that didn’t work and caused war. Ideological differencesRead MoreSlavery as the Cause of the American Civil War Essay1733 Words   |  7 PagesThe American Civil War was the bloodiest military conflict in American history leaving over 500 thousand dead and over 300 thousand wounded (Roark 543-543). One might ask, what caused such internal tension within the most powerful nation in the world? During the nineteenth century, America was an infant nation, but toppling the entire world with its social, political, and economic innovations. In addition, immigrants were migrating from their native land to live the American dream (Roark 405-407)Read Mor eThe Civil War Was Inevitable1399 Words   |  6 PagesThe American Civil War took place from April 12, 1861 to May 9, 1865. The simple answer is yes: the Civil War was completely inevitable, but there were many events, documents and people before its beginning that certainly had a large bearing on the war itself. The most divisive political issue in the United States in the mid-1800s was the expansion of slavery, and slavery is certainly the common denominator of the events leading up to the Civil War. People from the North were abolitionists, lookingRead MoreThe American Revolution And The Civil War1567 Words   |  7 Pages In the eyes of most, the American Revolution was a momentous event that shaped not only what would now be the America we know today but the whole world as well. However, this event had ramifications that affected the history of America for many years to come. In fact, many of those same ramifications led to what we know as the American Civil War. While it may be difficult to distinguish whether or not the Civil War was an inevitable consequence of the American Revolution due to lack of correlating

The And Johns Hopkins University - 1065 Words

In the lawsuit â€Å"Guatemalans vs Johns Hopkins University† over 800 Guatemalans were deliberately infected with sexually transmitted diseases and then treated with penicillin in an experiment to see if this antibiotic would work in treating these diseases. Researchers from John Hopkins School of Medicine infected kids in an orphanage, prisoners and mental health patients without their knowledge with syphilis and gonorrhea. These experiments happened from 1945 to 1656 but were not discovered until 2010. In the article it talked about how the experiment was kept a secret and did not publish any findings on whether the penicillin worked or not, probably because it was unsuccessful. It also talked about how the Guatemalans that were infected and then no follow up treatment was offered nor information on what diseases they were infected with. Majority of the victims of these experiments went on living their lives with no idea what the institution had done to them. They lived wit h the effects of these diseases and passed these things on to sexual partners and to their children. Although about 1,500 people were infected during the experiment several have passed away. In the article, it goes on to talk about a little girl who lived in an orphanage and at nine years old, she was called to the infirmary where several doctors including one Guatemalan doctor waited for her, she was infected with syphilis. The Guatemalans lived their lives without knowing the truth. Ironically, theseShow MoreRelatedThe Guatemalan Case, Guatemalans Vs Johns Hopkins University1068 Words   |  5 PagesThe Guatemalan Case In the lawsuit â€Å"Guatemalans vs Johns Hopkins University† over 800 Guatemalans were deliberately infected with sexually transmitted diseases and then treated with penicillin in an experiment to see if this antibiotic would work in treating these diseases. Researchers from John Hopkins School of Medicine infected kids in an orphanage, prisoners and mental health patients without their knowledge with syphilis and gonorrhea. These experiments happened from 1945 to 1656 but were notRead MoreJohns Hopkinss Health System1204 Words   |  5 PagesThe Johns Hopkins Health System Corporation is a not-for-profit organization devoted to providing the uppermost quality patient health care in the treatment and prevention of human illness (Johns Hopkins Medicine, 2015). The Johns Hopkins Health System is the solitary member of Johns Hopkins Bayview Medical Center. The Johns Hopkins Health System is integrated in the State of Maryland to devise policy among and provide central managem ent for the Johns Hopkins Health System and affiliates. MoreoverRead MoreThe Strategic Plan Of Johns Hopkins Medicine994 Words   |  4 Pageseducation, or treatment, the conversation is certain to include Johns Hopkins Medicine. Johns Hopkins Medicine is a leader in the healthcare environment today (U.S. News University Connection, 2015). Their leadership in the industry is surpassed by few as they are dedicated to transforming healthcare through numerous research opportunities that will impact the health of all individuals. This paper will discuss the strategic plan of Johns Hopkins Medicine by identifying both long-term and short-term goalsRead MoreThe Strategic Plan Of Johns Hopkins Medicine976 Words   |  4 Pagesto research, education, or treatment, the conversation is certain to include Johns Hopkins Medicine. Johns Hopkins Medicine is a leader in the healthcare environment today. Their leadership in the industry is surpassed by few as they are dedicated to transform ing healthcare through numerous research opportunities that will impact the health of all individuals. This paper will discuss the strategic plan of Johns Hopkins Medicine by identifying both long-term and short-term goals. In addition strategicRead MoreA Brief Note On The Health Related Field1743 Words   |  7 Pagesschools for nursing include; John Hopkins University, University of Pennsylvania, University of Washington, University of California- San Francisco, University of North Carolina, University of Michigan, Duke University and many more. For the purposes of this paper, I will focus on John Hopkins University because it is considered the top nursing school in the United States. The requirements for admission into John Hopkins are: the common application with a John Hopkins supplement or a universal collegeRead MoreGermanic Influence on Higher Education1013 Words   |  4 Pageswould find the word â€Å"college† and the word â€Å"university†. Throughout t he 19th century there would be some confusion between the two words. In colleges the primary role is teaching where as in the university research and scholarships are the primary role (Lucas,2006). Also, current universities offer post- baccalaureate or graduate instruction whereas colleges do not. However, this was not always the case before the 19th century. â€Å" The impact of German university scholarship upon nineteenth century AmericanRead MoreThe Nursing Leader : Mary Adelaide Nutting887 Words   |  4 Pagesnursing when she enrolled at the age of thirty-one to Johns Hopkins Hospital Training School in Baltimore, Maryland. Two years later she graduated and went on to become head nurse of the training school (). Right after graduating, in 1891, Nutting stayed at John Hopkins hospital where she was head nurse. After this in 1892 she was promoted to superintendent of nurses and then two years later, in 1894, she â€Å"became principal of the Johns Hopkins School of Nursing† (). She then went on to become theRead MoreThe Johns Hopkins s Hospital Essay1722 Words   |  7 PagesThe Johns Hopkins Hospital, located in Baltimore, MD, is one of the greatest institutions in modern medicine. Established in 1889 from the donation of philanthropist Johns Hopkins, the hospital and university serve millions of patients annually for emergency, inpatient, and outpatient visits. Patient care is the focus of Johns Hopkins vision. The hospital uses quality care and innovation to enhance patient care. It is the hospital’s goal to have great precision, safety, comfort, coordination, andRead More John Charles Fields Essay810 Words   |  4 Pages John Charles Fields John Charles Fields is perhaps one of the most famous Canadian Mathematicians of all time. He was born on May 14, 1863 in Hamilton Ontario, and died August 9, 1932 in Toronto, Ontario (Young, 1998). He graduated from the University of Toronto at the age of 21 with a B.A in Mathematics and went on to get his Ph.D. at John Hopkins University in 1887. Fields was very interested to study at John Hopkins University because apparently it was the only university in North America whichRead MoreMary Adelaide Nutting792 Words   |  4 PagesOntario, Canada. (Boman, 2001). In 1889, Nutting enrolled at Johns Hopkins University after learning of their brand new nursing program. (Boman, 2001). During her two year career Nutting became witness to deplorable conditions for nurses. Therefore after graduation she began her work in growing and developing higher education for nurses and in hospitals. (Britannica, 2012). Becoming a nurse pioneer During her eight years at Hopkins she broadened the spectrum of nursing education. Her focuses

Analyzing Addiction Essay - 2240 Words

Addiction is everywhere, from celebrity tabloids, to television, and possibly to a family member or close friend. There is alcoholism, drug abuse, and gambling addiction; the effects of such are devastating. For example, the following excerpt is from the harrowing Leaving Dirty Jersey: A Crystal Meth Memoir by James Salant: â€Å"I gave Doug the spoon and I tried to pull thirty units of water into the syringe. Doug hit me on the side of my head and said, ‘Your shaking too much, let me do that.’ I pulled away from the faucet and let the syringe fall into the sink. Then I rolled up the shirtsleeve on my right arm. I looked at my arm. I had tracks, needle marks, up and down my arm. My shirtsleeve had bloodstains on it from the day before. I held†¦show more content†¦However, the addiction to illegal and legal drugs is only one of the myriads of other sorts of addictions. Thousands of cases are reported each year stemming from thousands of platforms for obsession, including sex, gambling, stealing, and over-eating. Although some of these platforms may seem harmless and, in some cases, mundane, (i.e. videogames, caffeine), each case of addiction is just as serious as the next. For example, the London Times reported on a twenty-six year-old Chinese man who played online videogames at local cyber cafà ©s. Xu Yan, a teacher, played online games for nearly fifteen straight days, which ultimately resulted in sleep deprivation induced cardiac arrest. [6] Xu is not the only one in who is addicted to online games; According to an Annals journal on internet addiction, over 2.6 million, or 14 percent, of Chinese youth are clinically addicted to the Internet.[8] Several measures have been proposed to combat this addiction, such as banning teenagers from cyber cafà © and limiting Internet sessions, but the issue is far from a solution. The videogame addiction may seem funny or ridiculous, but in reality it is a dangerous obsession that truly exposes several needs that have yet to be addressed within the afflicted. Addiction is a damaging problem, and the impact of varying sorts of addictions, such as illegal andShow MoreRelatedDrug Addiction : Analyzing The Web And Different Textbooks About Drugs1813 Words   |  8 PagesDesmone’ L. Jones Professor Lara Tedrow Introduction to Psychology 1 13 November 2015 Drug Addiction While researching the web and different textbooks about drug addiction, I have found a lot of great information that I would like to share in this paper. Particularly about how it affects each person and just give a round about idea of what drug addiction really is and how people deal with it and overcome this in everyday life. This topic is very important and maybe it willRead MoreThe Neural Functioning of Individuals: Analyzing Food Addiction2587 Words   |  10 Pagesand illegal drugs. The literature points to parallels between the neural functioning of individuals who are obese and individuals who have demonstrated substance dependence. The literature further indicates that people with tendencies toward food addiction may respond to increased appetitive motivation for food when they try to implement self-control strategies. Some research points to the importance of attention cues in dietary decision-making, indicating that cues about the healthfulness of particularRead MoreRev iew of Television Addiction is no Mere Metaphor Essay examples603 Words   |  3 PagesTelevision Addiction Is No Mere Metaphor Have you ever heard the expression love hurts? Sometimes its the things that we want most that can hurt us. In Television Addiction Is No Mere Metaphor, an article published in Scientific American on February 23, 2002 by Robert Kubey and Mihaly Csikszentmihalyi, we see how this expressions meaning has some truth to it. The things that we are addicted to are not necessities but are desires instead. Kubey and Csikszentmihalyi give the best exampleRead MoreInternet Addiction1662 Words   |  7 PagesInternet Addiction Introduction While some media news and reports seem to be truthful in their effort to inform and educate the public regarding internet addiction, it is not surprising to see bad science and misinterpretation presented in others on the same issue. The media coverage of internet addiction is damaging and blowing the issue out of context. The widespread internet concern is reinforced and underpinned by media reporting about internet addiction and young people, characteristicallyRead MoreThe Internets Affect on Socialization Essay1029 Words   |  5 Pagesthey did not like. These types of usage on the Internet are what have created a new era of criminals. Not only has the Internet produced a new era of crime, it has produced a new disorder. Internet Addiction Disorder is a condition that gradually develops in a user through time. The addiction begins innocently. At the start, you are not even aware of the possibilities that may form from your excessive computer use. You begin to take an avid interest in emailing with your friends and familyRead MoreCulture And The Asian Culture1380 Words   |  6 Pages Culture plays an important role in many of the addictions that people succumb to. As clinicians, it is important for us to be aware of the implication that culture has on diagnosing addictions and treating the addiction. In order to treat clients more effectively we should have some knowledge about specific cultures and their relation to some compulsive behaviors or addictions. For this assignment, I decided to explore the Asian culture in relation to gambling. Many studies have shownRead MorePersuasive Speech: The Bad Effects of Sugar1231 Words   |  5 Pageshow can stop the addiction, and the positive effects kicking the sugar habit will have on our lives. Attention: Are you a sugarholic? Do you eat refined sugar everyday? Can you go more than one day without eating some type of sugar containing food? Have you ever hidden candy in your home in an effort not to share them with anyone? If you have you are not alone; I am guilty of my own questions. Sugar addiction is the most prevalent, widely practiced and legally accepted addiction in our society. ThroughRead MoreThe Death Of His Wife954 Words   |  4 Pagesresponsible for the death of his wife.Even though it wasn t made clear that charlie was the direct cause but his actions took part in the blame for the death of his wife. He may not have been the ultimate reason for his wife s heart trouble but his addiction to alcohol played a huge part.Its very clear that charlie has gotten his act together and seems to really love and wants his daughter back with him. Charlie seems like a fine man and it seems like he has his act together but the mistakes he madeRead MoreResearch Design Of Fait h Based Recovery Essay894 Words   |  4 Pageseducation level. Furthermore, subjective data collected focused on client’s interpretation of safety, support, and spiritual beliefs. (Neff, 2006). This leads to my research question. What is the relationship between faith-based addiction recovery programs and addiction recovery success? Do the programs provide lasting effects? Does the client’s faith sustain him/her through difficult periods in life? Are the faith-based programs more successful than secular programs? I believe the answer is a resoundingRead MoreMotherhood: Addicted Mothers965 Words   |  4 Pagessimilar disorder in their family of origin. This study performed 18 semistructured in-depth interviews with 9 women during their inpatient period. The participants were interviewed twice. Five of them had been born into families who already had severe addiction problems. Three of the participants came from what seemed to be â€Å"ordinary† families who appeared OK from the outside. The last participant had lived in a well-adjusted family until she was around the age of 5, and after that everything had fallen

Marketing and Strategy Apple Inc

Question: Discuss about theMarketing and Strategyfor Apple Inc. Answer: Introduction The marketing mix is one of the most effective business tools which is used in marketing for the purpose of determination of the types of products and services of the brand. This paper would discuss the 4Ps of marketing such as price, product, promotion and place of two largest telecommunication organizations namely Apple and Samsung. Discussion The marketing mix of Apple Inc. shows that the company places utmost importance to its marketing activities[1]. It shows the effectiveness by which the company addresses the conditions of the market. The company uses the marketing mix in its global operations by the utilization of various channels. Apple has set an excellent example regarding the usage of marketing mix in improving the business success. The marketing mix of Apple can be described as follows- Products- The company has constantly strived to expand the range of its products. It has created a wide product lines along with large differentiation of the products in individual category. There are wide range of products such as Mac, iPhone, iPad, iPod, Apple Watch, Apple TV and others[2]. These categories are further diversified. For example, the company has introduced several products under the iPhone category such as iPhone 6s, iPhone 7, iPhone 6s plus and others. The company strives to develop new innovative products such as Apple Electric Vehicle which would fulfill the needs of the customers. Place- Apple has adopted a holistic approach towards the distribution of its products. It has adopted a wide variety of distribution channels so that their products are accessible by a large section of the population. A selective distribution strategy is being used by the company in which the company authorizes the sellers to exert sufficient control. There are variety of distribution channels such as online store, apple stores, telecom companies, authorized retailers, fulfillment services and others. Price-The company is well known for formulating premium pricing strategy for all its products. The prices of Apples products are high and represent the premium image of the company along with its products. The company attracts the niche customers that comprise of only upper classes and the elite population. The high price of the products ensures high profit margins of the company and it creates good revenue generation for the company. Promotion-The company engages in the constant development of creative advertisements and uses a variety of medium such as television, social media platform, radio and others to propagate their message. They come up with new taglines for their updated versions of iPhones, which has fascinated the users. The company engages in extensive advertisements, sales promotion and public relations. It even engages in personal selling of its valuable products through the Apple stores. The promotional activities have created a loyal customer base who are unwilling to shift to other brands. The marketing mix of Samsung is done in an intelligent manner. The South Korean company has formulated effective marketing mix that is used by the company for competitive advantage[3]. It is described as below- Products- Samsung has a wide range of products like tablets, televisions, mobile phones, cameras, air conditioners, refrigerators, microwave ovens and others. The performance of the products has been consistently good, which is the primary reason for its popularity. The advent of Samsung in the smart phones category has made it a status symbol among the target audience. It is also known for excellent after service of the products and also the products of the company demonstrate minimal defects. Price- The company is known for formulating different pricing strategy for different products. It caters to all the sections of the society as per their financial capabilities. The brand is known for competitive pricing for its different range of products. Samsung is known for skimming pricing which implies that it tries to engage in maximum profit generation immediately after the launch of the products[4]. The company engages in strict monitoring of the competitors and once a competitor launches a similar product, then Samsung reduces the price of its product instantly. The company also believes in early entry in the market to capture the market in an effective manner. The companies price their products accordingly so that they can compete with Samsung. Place- Samsung distributes its products through several channels present in the market. It has adopted the channel marketing idea which utilizes sales as well as service dealers, distributors, modern retail stores and others. The company is also involved in the corporate sales. It targets single distribution scheme with a particular distributor who deals with all other retailers for the purpose of distribution of its products. The single distributor would sell the companys products to all the retailers in the particular geographical region. Promotion- Multiple promotional methods are used by Samsung for the purpose of promotion of the products. It believes in the pull strategy and it tries to attract the customers through attractive advertisements. It devises advertisements based on the seasons such as festive season as well as non festive seasons. Samsung is believed to involve celebrities in their brand advertisements for greater appeal of their products. It also gives special offers for the trade partners so that they can drive the sales of the products of the brand. This way the brand utilizes the push strategy. The marketing team of Samsung uses both push strategy as well as pull strategy for attracting the customers[5]. The company plans to allocate 5% of the total revenue generated for promotional purpose, which is the reason behind its successful advertisement campaigns. Conclusion The marketing mix of Apple and Samsung presents interesting tools for the marketers in order to position its products effectively in the market. The multiple products of the companies need to be promoted well in the market. Proper planning is essential for the implementation of the 4Ps of the marketing. It is important to consider all the factors of the marketing mix such as price, products, place and promotion for the purpose of product success. References Apple", 2016, https://www.apple.com [accessed 27 October 2016]. Cain, P, "Brand management and the marketing mix model". inJ Market Anal, 2, 2014, 33-42. Gordon, R, "Re-thinking and re-tooling the social marketing mix". inAustralasian Marketing Journal (AMJ), 20, 2012, 122-126. "Samsung", 2016, https://www.samsung.com [accessed 27 October 2016]. Tapp, A F Spotswood, "From the 4Ps to COM-SM: reconfiguring the social marketing mix". inJournal of Social Marketing, 3, 2013, 206-222.

Compare and contrast libraries and the internet as the two major sources of information for use in academic written work free essay sample

Everybody knows that academic written work is one of the â€Å"must† in educational system of every country. In this interact, communicate and technology era, when around 40 % of people a whole world are use the internet (A Day in the Life of the Internet, 2013), it is probably one of the greatest inventions in the century. But the presence of conventional libraries will still be one of the choices for students to get their knowledge, information and ideas for their academic written work. This essay will compare and contrast libraries and the internet as the two major sources of information for use in academic written work, and argue that both of them are a useful search tools assistance to acquire information and knowledge. This essay will examine libraries and the internet in two features: veracity and efficiency. The veracity of resource is a major priority for academic written work. The information, which we seek online, sometimes might be the fake or false facts. We will write a custom essay sample on Compare and contrast libraries and the internet as the two major sources of information for use in academic written work or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The reliability and verifiability of the source of information is important for guarantee the quality of academic written work. The truth is out there, but so is the lie. We should be able to check the content and materials, also we should find multiple sources of evidence which are credible or cited. Conversely, the bulk of library involves books, newspapers, journals, documents, theses or even rare book and other special collections with the origin of information which is clear and documented. Most of the libraries materials are written by well-known authors, who come out with a certain theories or the professionals who are experts in knowledge in that particular field. The efficiency is a second aspect of the comparing and contrasting of libraries and the Internet for academic written work. The speed of information access between libraries and internet are uniquely different. Exploring information on the web gives many different types of opinions from research data. It is beneficial to use the internet how the way to faster find and to get enormous research resource and to find many available examples and information. Also, the fast accessibility of internet gives an opportunity to question findings and discuss concerns. However, we could still look for the resources in the library with help of indexes or catalogue label of books, newspapers and journals. There are librarians references, which also may help to find the right information. In my opinion, we always must use libraries and the internet together for academic written work and nowadaysin every library have free access to the internet. Because some information like statistic, academic research and thesis which we can find via the internet, but information in special subjects only in books. Consequently, both of them are a useful search tools assistance to acquire information and knowledge.